Cancer Card
The Brief
Cancer Card is a one-stop-shop for anyone affected by cancer - people coming to terms with a diagnosis as well as partners, family, friends and employers.
The charity’s online support hub aims to provide a one stop shop for support and advice. This also helps those in need to connect with a community of like-minded people who are going through similar experiences.
Having applied for Perceptive’s ‘Improving Lives’ campaign, Cancer Card was chosen as our charity partner. Since then, we have provided pro-bono PR, social media and communications support and training to help raise awareness of its services.
Our media activity focused on key milestones, including the launch of Cancer Card’s ‘Comfort Box’ and founder, Jen Hardy being awarded an MBE.
Our Approach
Developed a nationally targeted news release announcing Cancer Card founder, Jen Hardy, being awarded a Member of the Order of the British Empire (MBE) in the King’s Birthday Honours List 2023.
Strategically timed the issue of all media activity, with an embargoed release to ensure the news was front and centre amongst key media outlets once the King’s Birthday Honours List was revealed.
Developed a number of opinion pieces for Jen Hardy. These were carefully focused on highlighting the key challenges faced by those with a cancer diagnosis, Cancer Card’s story, the need for government support, and to position Jen as a leading voice amongst key target audiences.