MiAlgae
The Brief
MiAlgae uses biotechnology for good to produce a sustainable algae-based source of omega-3, ideal for aquaculture and pet feeds. Their unique process uses co-products from the whisky distillery process, supporting a circular economy.
MiAlgae approached Perceptive to build their profile and position them as a strong candidate for further high quality investment and an industry thought leader as they continued to scale. Jo Partridge, Operations Director, had previously worked with Perceptive at Industrial Biotechnology Innovation Centre (IBioIC) and had experience with Perceptive’s approach to helping clients achieve their commercial goals.
Our Approach
Developed and implemented a multi-channel communications strategy to tell the company’s story to support their desired goals. Activity focused on building an engaging narrative, showcasing MiAlgae as an attractive and innovative option for investors, funders, partners and customers.
An initial investment release sparked huge cross-sector interest. This was followed by a consistent drumbeat of activity through a targeted programme of media relations and thought leadership, raising the profiles of the founder and senior team. Content positioned MiAlgae as thought leaders on innovation, biotechnology and sustainability.
All messages were reinforced and amplified by highly engaging social media content in relevant channels for target audiences, using a tailored tone of voice to match the company culture. Perceptive also developed a range of visual assets to complement activity, for use across social and digital channels.
Assisting MiAlgae with wider communications and stakeholder relations support, including events, conferences and public affairs, engaging with local Government and MSPs to make introductions and arrange site visits.