The Scotland 5G Centre
The Brief
Funded by the Scottish Government, the Scotland 5G Centre is the national centre for accelerating the deployment and adoption of 5G connectivity in Scotland’s industry and public sectors.
Perceptive Communicators was tasked with raising the profile of the Scotland 5G Centre and their regional hubs. Activity should highlight the transformational benefits of 5G technology and encourage adoption amongst target audiences, helping Scotland to realise its digital potential.
Our Approach
The communications campaign was firmly rooted in research and insight to ensure key messages were targeted to resonate with SME or local authority audiences.
Perceptive led media relations to raise the profile of regional 5GConnect hubs in both local and business media, highlighting the support available and resources provided by the Scotland 5G Centre. This included positioning experts from the Scotland 5G Centre as thought leaders in digital technology.
Finding relevant media opportunities to showcase the use cases of 5G technology, including enabling the live news broadcasting of His Majesty King Charles III’s Coronation, communicating complex technology to general audiences.