The Brief

• Discovery Park is a thriving part of the South East of England’s life science community, offering high quality laboratory, office and manufacturing facilities.

• Perceptive’s brief was to maximise visibility and build awareness of Discovery Park as a key destination for science and technology companies, with a unique offering for startup and scaling businesses.

Our Approach

• Telling the story of the tenants at Discovery Park through thought leadership and media announcements, showcasing an innovative and vibrant environment to convey the benefits of locating at the park.

• Positioning the Discovery Park leadership team as expert voices in the UK life science sector, commenting on current affairs and sharing insightful thought leadership articles. Perceptive also developed a blog series with a focus on startup businesses.

• New developments, investments and key milestones also formed the basis of the media strategy to profile the evolving and expanding science park.

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