Discovery Park
The Brief
Discovery Park is a thriving part of the South East of England’s life science community, offering high quality laboratory, office and manufacturing facilities.
Perceptive’s brief was to maximise visibility and build awareness of Discovery Park as a key destination for science and technology companies, with a unique offering for startup and scaling businesses.
Our Approach
Telling the story of the tenants at Discovery Park through thought leadership and media announcements, showcasing an innovative and vibrant environment to convey the benefits of locating at the park.
Positioning the Discovery Park leadership team as expert voices in the UK life science sector, commenting on current affairs and sharing insightful thought leadership articles. Perceptive also developed a blog series with a focus on startup businesses.
New developments, investments and key milestones also formed the basis of the media strategy to profile the evolving and expanding science park.