Technology & Innovation

Strategic Communications for Technology & Innovation Companies

Technology and innovation are reshaping entire industries — driving efficiency, powering digital transformation, and revolutionising the way we live and work. But in a fast-moving and competitive landscape, even the most innovative tech solutions need compelling communication to achieve their goals.

At Perceptive Communicators, we are technology and innovation specialists. Our sector specialism brings a laser sharp focus, deep insight and powerful network of connections, delivering faster and more certain impact for our clients.   

With a proven track record of helping organisations grow more effectively and with more certainty, our support helps technology and innovation organisations grow and communicate with clarity, connect with the right audiences, and navigate complex communications challenges with confidence and certainty.

Tech & Innovation PR That Cuts Through the Noise

We specialise in strategic communications for technology and innovation companies, translating technical detail into powerful messaging that builds reputation, attracts investment, high quality customers, top talent and drives growth.

From network infrastructure and AI to SaaS, 5G, and deep tech, we work with startups, scaleups and public organisations across the tech and innovation ecosystem.

Our areas of expertise include:

  • Tech and innovation PR and communications strategy

  • B2B technology and innovation marketing

  • Communications for SaaS and software companies

  • 5G and connectivity communications

  • Tech sector public affairs and stakeholder engagement

  • Digital transformation communications

  • Reputation management for technology and innovation organisations

Trusted by Technology Innovators

With nearly two decades of experience and a powerful senior-level network, we’ve helped some of the biggest and most innovative names in tech achieve their goals. Our clients include Cisco (our very first), DELL, ScotlandIS, The Scotland 5G Centre, Clarus Networks, and Innovate UK.

Whether you’re:

  • Explaining complex technologies to a non-technical audience

  • Scaling into new markets

  • Attracting top tech talent or investors

  • Managing communications for funding rounds or government projects

    …We design and deliver strategies that ensure your messages resonate and deliver results to achieve your goals with greater efficiency and greater certainty.

Impact-Focused, Insight-Driven

Our team of expert tech communicators, social media strategists, and public affairs professionals bring deep industry knowledge and creative flair to every campaign. We know how to position your brand for success in a noisy market, driving measurable business outcomes.

In a sector defined by constant change, we help you stay ahead — enhancing your reputation, building trust, and unlocking new opportunities.

From Complexity to Clarity

Whatever the challenge — whether it’s launching a product, influencing stakeholders, or handling issues and crisis comms — we craft technology and innovation PR and communication strategies that are clear, compelling, and impactful.

Let us help you turn innovation into impact.

Advanced wireless connectivity

5G technology

Low earth orbit satellites

Virtual reality

Augmented reality

Technology hubs

Innovation centres

Artificial Intelligence

Advanced wireless connectivity 5G technology Low earth orbit satellites Virtual reality Augmented reality Technology hubs Innovation centres Artificial Intelligence

 

But don’t just take our word for it…

  • Smiling woman with wavy hair sitting at a table, wearing a plaid blazer and maroon shirt.

    "Working with Perceptive Communicators has proved very valuable for the Scotland 5G Centre. With a fully dedicated and experienced team who understand our needs, plus a can-do and proactive attitude, the Centre has achieved great success in brand awareness, reach and recognition within the 5G and digital arena.”

    Esther Francisco Ballesteros, Marketing and Communications Manager, the Scotland 5G Centre

  • Portrait of a woman with blonde hair wearing a black top, set against a plain white background.

    "Working with the Perceptive team is a real partnership. They are focused on your business objectives and become an extension of your team, always acting with a blend of professionalism, knowledge and a sense of fun. The team consistently delivers excellent outcomes for us and goes the extra mile, whether that be making connections with relevant stakeholders or identifying added-value opportunities, and their expertise and input has undoubtedly helped Glasgow City of Science and Innovation to reach more Scottish SMEs.”

    Dr Laura Bell, Programme Lead at Glasgow City of Science and Innovation

  • Man in blue suit smiling against white background

    "Partnering with Perceptive has enabled Clarus to communicate the impact of our work and helped to drive more inquiries in our specialist areas. Perceptive’s strategic approach not only elevated our brand, but also positioned Clarus as an industry leader by reaching new and specialist audiences for the first time.Clarus hit a number of key milestones recently, including opening a specialist division and working with the UK Government to bring satellite internet to a remote part of Shetland for the first time. As we grow, Perceptive continues to be an important extension of our team, always delivering impressive results.”

    Jamie Duncan, Marketing Director at The Clarus Networks Group

Our Work

The Clarus Networks Group

Using PR to bring complex technology to life, showcasing the skills of a company connecting the most remote places on Earth.

Glasgow City of Science and Innovation

Using newsworthy PR and paid social media to drive event attendance and engage SMEs

The Scotland 5G Centre

Using PR to accelerate the deployment and adoption of 5G connectivity