The latest from Perceptive Communicators

Guest Blogs, Client News Hazel Davies Guest Blogs, Client News Hazel Davies

Longniddry Village: A Masterclass in Multi-Generational Living

In today’s housing landscape, developers have a greater responsibility than ever before. While addressing the national housing shortage remains a key part of our role, we need to go beyond numbers on a spreadsheet and take the time and care to create places where people of all ages can not only live, but thrive. That means building real communities.

At Cruden Homes, we believe that truly successful developments are those that promote multi-generational living; where young and old and everything in between can live harmoniously, side by side. Our award-winning Longniddry Village in East Lothian does exactly that - a development carefully conceived to cater for all life stages, from first-time buyers and young families to empty nesters and retirees.


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Guest Blogs Jack Hope Guest Blogs Jack Hope

Navigate choppy political waters with proper public affairs support

As Scotland prepares for its next parliamentary election, the evolving political climate presents a unique opportunity to influence. We are approaching a critical juncture with just one year to go until the next Holyrood vote, whilst the new UK Labour Government will soon have had its first full year in office. 

They say a week is a long time in politics. For the Prime Minister that first year will have felt like an age, seeing his popularity plummet and his party’s lead in the polls disappear.

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Guest Blogs Jeanette Rigby Guest Blogs Jeanette Rigby

Investing today for the leaders of tomorrow

Scotland’s life sciences sector is a crucial part of the nation’s economy, contributing groundbreaking innovation in areas such as biotechnology, pharmaceuticals, and vaccine manufacture.

Recent data shows the sector now contributes almost £10.5bn to the Scottish economy, with life sciences exports worth £4.3bn, and the potential is building. Its strong academic foundation, coupled with a robust talent pool and the Scottish Government’s life sciences strategy, makes Scotland a prime destination for innovation and investment.

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Guest Blogs John Forster Guest Blogs John Forster

The energy transition: A journey fraught with change

The energy industry is in a state of flux. As someone who has spent decades working in Scotland's renewable energy sector, I’ve witnessed first-hand just how dynamic and unpredictable this industry can be. But even I find myself awestruck by the pace of change we are experiencing now - a pace that feels exhilarating, but also deeply challenging.


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Guest Blogs Even Sorgjerd Guest Blogs Even Sorgjerd

Building the future of education in Edinburgh: addressing the urgent need for new schools

As Edinburgh continues to grow and evolve, so too must its educational infrastructure. The rapid development of new housing projects in areas like Granton, Gilmerton and South Queensferry highlights a pressing need for new schools to accommodate families moving into these vibrant communities.

In my role at Will Rudd Edinburgh, I am acutely aware of the challenges and opportunities this presents. Our mission is to not only meet the demand for new educational facilities but to create schools that serve as integral, multifaceted hubs within their neighbourhoods, all with reduced budgets.

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Guest Blogs Steph Keenan Guest Blogs Steph Keenan

Substance use must not be ignored by workplace wellbeing initiatives

In recent years, we have seen businesses increasingly prioritise the mental health of their workforce. While this is to be applauded, specific support around substance use remains vastly overlooked.

Research by the CIPD suggests that although half of employers have a disciplinary procedure for drug or alcohol-related incidents, only around a third provide information for employees on sources of support or guidelines for managers on how to deal with disclosure.

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Client News Perceptive Communicators Client News Perceptive Communicators

Work begins on 50 affordable homes in Glasgow’s Southside

Construction is now underway on a new development that will bring 50 modern, energy-efficient homes for social rent to Glasgow’s Southside. The project, delivered by family-owned independent housebuilder AS Homes (Scotland) on behalf of Southside Housing Association, will bring much-needed affordable housing to the site on Pollokshaws Road.

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Guest Blogs Guest User Guest Blogs Guest User

Looking to our past to innovate for the future

You might not think innovation can be found by looking in the past, but my experience of an Innovate UK Knowledge Transfer Partnership at a historic royal palace shows that it very much can.

A Knowledge Transfer Partnership (KTP) is a scheme to help businesses innovate and grow through a collaboration between a business, a university and a graduate.

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Guest Blogs Robert Ogg Guest Blogs Robert Ogg

Scotland’s green skills shift: central belt's workforce conundrum amidst energy boom

As we look towards 2030 and beyond, Scotland's energy infrastructure is poised for a significant transformation. The reason being to support the UK and Scottish Government green energy targets and transition us all from fossil fuels to renewable energy sources with a negligible carbon footprint.

With the north of Scotland at the forefront of an energy revolution, the challenges facing the central belt are becoming increasingly apparent. The boom in energy projects is and will continue to draw skilled labour away from the central belt, creating a ‘workforce shift’ reminiscent of the Highland Clearances - albeit in reverse and a significantly more positive situation.

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Guest Blogs Dr Yvonne Davies Guest Blogs Dr Yvonne Davies

Scottish biotechnology talent has potential for international recognition

In the rapidly evolving biotechnology sector, scaling from start-up to global contender presents a myriad of challenges. These challenges are not insurmountable but rather opportunities to propel growth and establish a presence on the world stage.

As I prepare to take part in a panel discussion at this week’s IBioIC conference in Glasgow, I wanted to share my insights on the critical importance of seizing opportunities for international visibility, the strength of Scottish talent, and the lessons learned from recent endeavours.

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News Perceptive Communicators News Perceptive Communicators

Driving Gender Balance in the Built Environment: A Step Towards Equality

Celebrated later this week, the focus of International Women’s Day this year is accelerating action. A key sector which could benefit from such accelerated action is the construction sector. It is a major contributor to our economy, but its contribution is being suppressed with a lack of diversity.   

The statistics are stark. According to the Office for National Statistics, women make up just 15.8% of the total construction workforce, with those in director-level roles at low single figures. Yet, companies with diverse leadership teams consistently outperform competitors both financially and operationally. The absence of female voices at the top is not just an equality issue—it’s impacting on the performance of the sector and, in turn, our wider economy.

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Guest Blogs Ash Sheikh Guest Blogs Ash Sheikh

The Changing Face of Homeownership - Meeting the Need of Today's Buyers

February has shone a bright spotlight on home ownership. We saw the Bank of England cut interest rates to 4.5%, boosting confidence among homeowners and first-time buyers alike. Meanwhile, the national campaign for New Homes Week 2025, highlighted the advantages of buying a new-build home and the vital role housebuilding plays in strengthening communities.

At Muir Homes, we’re starting to see that confidence returning to the market. Lower mortgage rates and more stabilised inflation levels have made home ownership more accessible, driving strong demand for our developments.

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Guest Blogs Alan Lamb Guest Blogs Alan Lamb

Driving your business towards greater profitability

A modern Formula 1 car consists of approximately 15,000 individual parts each meticulously designed and engineered for performance, safety, and aerodynamics. Every part plays a crucial role in optimising the cars performance in a highly competitive racing environment, so if one part is broken then the whole car and performance suffers.

A Formula 1 car isn’t just a race machine - it’s a symbol of innovation, precision, teamwork, and adaptability, all elements equally as crucial in the business world to achieve success. Every year without fail, a Formula 1 team will evolve its car design and operations for the following year in a relentless pursuit of perfection.

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Guest Blogs, News Julie Moulsdale Guest Blogs, News Julie Moulsdale

Championing Women & Girls in Science

Science has always been a catalyst for progress, shaping the way we understand and navigate the world. Yet, for centuries, the contributions of women in science have been overlooked, and despite many efforts, a yawning gender gap at a senior level in science persists.  

Today we celebrate the International Day of Women and Girls in Science. This acknowledges the impact of female scientists.  But why do we need days like this and initiatives like Senior Women in Science (SWIS), established by Perceptive Communicators, which aims to help move the needle on the number of women in senior positions? 

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Guest Blogs Sharifa Joy Guest Blogs Sharifa Joy

The importance of brand evolution for family-run businesses

In the dynamic, competitive industry of new home building, staying at the forefront of innovation is essential. For family-run businesses like Campion Homes, a brand refresh represents more than a visual update. It is a strategic initiative to ensure we remain a leading force in the industry while reaffirming our proud history.

As Sales & Marketing Manager at Campion Homes I’m keen to share why our brand refresh is important as we move into 2025 and plan for our future. 

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