
The latest from Perceptive Communicators
Engineering Edinburgh’s hospitality future: Reflections from AHC 2025
Returning from the Annual Hospitality Conference in Manchester earlier this month, I was reminded why the sector continues to inspire me. It’s the people, the passion and the shared ambition to create great places for people to experience, in an ever-changing world.
From Hours to Outcomes - Unlocking the True Value of Childcare
At Clyde Gateway, we are working with the community and partners in Calton, an area facing significant social and economic challenges, to test new approaches to tackling child poverty. Families here face multiple barriers, from language and childcare to health and caring responsibilities that restrict their ability to move into work. Our Demonstration of Change, part of Glasgow City Council’s Child Poverty Programme, is showing that childcare, when treated as economic infrastructure, can unlock opportunity and act as a genuine poverty exit strategy.
Kadans Science Partner secures one of the most significant deals in Glasgow of H1 2025
Digital chemistry company Chemify is set to embark on the next phase of its business journey with a strategic relocation to Glasgow’s newest purpose-built life science facility, Health Innovation Hub (HiH).
Turning promising signals into tangible progress: Why SMEs must be central to Scotland’s housing response
The housing emergency has rightly returned to the heart of Scotland’s political conversation. With the appointment of Màiri McAllan as Cabinet Secretary for Housing, and the publication of a new action plan, there appears to be renewed urgency to address the crisis.
Akela Ground Engineering completes first major ABeam contract in Ireland
Akela Ground Engineering, part of the Akela Group, has successfully completed groundworks for its first major contract in Ireland using its groundbreaking ABeam system.
Innovation is in Scotland’s water and AI for enterprise is where it flows fastest
The tech and business ecosystem in Scotland has another unique advantage, it is small enough that you can know the people who matter, but large enough to contain real expertise and international experience. That balance makes it an ideal place to start and grow a globally ambitious business.
Beyond Surfing: Why Scotland, and a Wave Pool, is a Turning Point for Surf Therapy
Scotland’s surf-therapy story is remarkable. As a proud Scot and the world’s first PhD holder in surf therapy (2022), I’ve seen our progress first-hand: established programmes changing lives, a deep research partnership with Edinburgh Napier University, and a wave pool built with wellbeing at its heart.
Perceptive celebrates string of new client wins across Scotland
Perceptive Communicators has announced four significant new client appointments across its specialist sectors, marking a strong continuation of growth in 2025 following its most successful year to date last year.
The wins include projects with Clackmannanshire Transformation Space, Invest2Scale, Kadans Science Partner and Scottish Federation of Housing Associations (SFHA).
Patients are at the heart of the life sciences industry
Working in life sciences, every day begins with one question: how will today’s work change a patient’s life tomorrow? This focus grew out of my own experience of contracting malaria as a child in rural Yemen and is underpinned by my work with the Scottish Patient Awareness Council (SPAC) which seeks to empower the ultimate end user of life sciences innovations. Patient stories remind us that transparency, predictability and empathy matter just as much as the efficacy, quality and safety of a vaccine or treatment.
Planning permission granted for 137 new homes in Kennoway
Family-owned housebuilder Briar Homes has been granted planning permission by Fife Council for a £40 million residential development in the village of Kennoway.
This marks Briar’s first development in Fife, with plans to deliver 123 high-quality new homes for sale, comprising a mix of three-, four-, and five-bedroom properties on the village’s eastern edge, north of Levern Road.
Cruden Homes submits planning for ‘nationally significant’ new housing development in Denny, Falkirk
Cruden Homes has submitted a planning application for a major residential development on Broad Street, Denny, in Falkirk. The proposed development will deliver 224 high-quality, energy-efficient new homes, providing much-needed housing and supporting the region’s wider vision for sustainable growth.
Green light for new housing in Pittenweem
Award-winning five-star housebuilder Cruden Homes has secured planning permission for its first development in Fife for over a decade, bringing much-needed new homes to the picturesque fishing village of Pittenweem.
Located on James Street, on the north-eastern edge of the village, the new development will deliver 39 high-quality homes designed with sustainability and community in mind.
Why Gender Balanced Leadership Matters
As a mother of two school-aged daughters, I often think about the example I set for them. It’s too early to tell if they will become the next female leaders in construction, but if I can show them that women can succeed in senior roles, that resilience and a strong work ethic open doors, and that they should never doubt their ability to achieve, then I’ll have done my job.
Scotland Offers The Deal of the Century: But We Must Back Our Best Companies to Stay and Grow
Across the UK, business leaders are navigating a marketplace full of uncertainty. From inflationary pressures and supply chain issues to the knock-on effects of geopolitical disruption, the current economic environment is volatile and for some, confidence is fragile. In my work as a trainer and business coach I speak to leaders across a range of industries, from construction and logistics to professional services and tech.
A common theme has emerged: leaders are carrying almost the entire burden of stress and responsibility while many team members appear more focused on their own rights and rewards than on their role in the collective effort.
Albyn Housing Society sets out plans for 600 new affordable homes in the Highlands
Albyn Housing Society has announced it will build 600 new homes over the next five years, responding to the Highland Council’s 2024 Housing Challenge, which calls for 24,000 new homes in the region over the next decade. This is supported by a £10 million loan from Bank of Scotland.
Leadership can't carry it all, so is it time to turn the heat up on our teams?
Across the UK, business leaders are navigating a marketplace full of uncertainty. From inflationary pressures and supply chain issues to the knock-on effects of geopolitical disruption, the current economic environment is volatile and for some, confidence is fragile. In my work as a trainer and business coach I speak to leaders across a range of industries, from construction and logistics to professional services and tech.
A common theme has emerged: leaders are carrying almost the entire burden of stress and responsibility while many team members appear more focused on their own rights and rewards than on their role in the collective effort.
Female Leaders in Construction (FLIC) appoints new advisory board
FLIC (Female Leaders in Construction) has appointed five new Advisory Board members. Karen Campbell, Group Corporate Communications Director at the Springfield Group, Louise Chambers, Partner at Burness Paull, Hazel Davies, Sales & Marketing Director at Cruden, Elaine Farquharson-Black, Partner at Brodies and Marion Forbes, Director of Performance & Organisational Change at AC Whyte & Co Ltd.
Cruden Secures Planning Permission for Affordable Housing Development in Edinburgh
Five-star housebuilder Cruden has been granted planning permission to redevelop the former St John Vianney’s Roman Catholic Church site at 40 Fernieside Gardens, Edinburgh. The plans will transform the vacant, deteriorating 1950s building into a high-quality, fully affordable housing development, delivering 35 much-needed new homes within one of the city’s well-connected 20-minute neighbourhoods.
How Smart Engagement Turns Political Change Into Business Opportunity
Scotland stands at a crossroads. Economic headwinds are strengthening, public budgets are tightening, and in less than nine months, voters will elect a new Scottish Parliament. In this volatile environment, the organisations that will succeed are those that influence the conversation now, before their competitors do.
Securing the outcomes your organisation needs, whether planning permission, funding, or policy change, requires more than strong business fundamentals. It demands early, sustained engagement with the people who influence your success: politicians, regulators, community leaders, and sector stakeholders. At Perceptive Communicators, we specialise in putting our clients at the heart of their industry’s sphere of influence - turning potential roadblocks, like securing planning permission, into growth opportunities.
Collaboration is the catalyst: Building a cohesive future for Scottish biotech
Biotechnology in Scotland is stepping out of the shadows. No longer a specialist sector, it has become an essential lever for public health, climate resilience and economic renewal. Life sciences now touch every aspect of modern life, from infection prevention and advanced diagnostics to sustainable materials and digital therapeutics. But if we want biotech to power Scotland’s future, we need to do more than celebrate breakthroughs. We need to connect them.
Scotland’s ecosystem is rich with outstanding universities, NHS-linked research hubs and a growing cohort of entrepreneurial biotech ventures. Yet challenges persist. Translating research into real-world impact remains slow. Early-stage companies face funding fragility and talent retention issues. Regulatory complexity limits market access. And too often, success stories are hidden behind technical language or lack the visibility to inspire and attract global partners.
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