The latest from Perceptive Communicators

Guest Blogs, Perceptive Blogs Julie Moulsdale Guest Blogs, Perceptive Blogs Julie Moulsdale

Get a true picture of how customers perceive you

One of the best pieces of advice I’ve had is to listen first, then talk.  Actually it was a little more brutal than that, suggesting that as I have two ears and one mouth, it would be sensible to use them in that proportion.  A little stinging as a chatty teenager, but  great life long advice in many situations, especially in the business world.  

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Guest Blogs, Perceptive Blogs Julie Moulsdale Guest Blogs, Perceptive Blogs Julie Moulsdale

Let’s shine a spotlight on all our home means to us

Imagine for a moment how different your life might be without the security of a safe, comfortable home. Next week marks Scottish Housing Day, with the theme "Homes for Life." At Perceptive Communicators, we’re supporting our housebuilding clients around this, shining a spotlight on the incredible impact of homes on the quality of all of our lives and yet also the massive shortage of much needed homes. 

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Unlocking community engagement

We are in the grip of a nationwide housing crisis, yet recent figures reveal that the timescale for average planning application is four times longer than the Government target. While this is clearly an issue for developers, why should this be an issue for those beyond the industry?

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Perceptive Blogs Mike Christoforou Perceptive Blogs Mike Christoforou

Don’t get comfy - the social media landscape is changing

Five billion people will use social media globally in 2024. When it comes to the world of business, used in the right way, social media is a powerful tool that can have a huge impact on your bottom line. Cost-effective and highly measurable, the value of quality social media is plain for all to see. The smartest teams will already be planning for the year ahead…

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Perceptive Blogs Stuart Young Perceptive Blogs Stuart Young

AWARDS: LOVE OR LOATHE?

Industry awards, no matter your sector, can be a bit like marmite – you either love them or hate them. As specialist communicators in life sciences, built environment and technology, we are firmly in the love camp….

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Cross Party Groups Opportunity

As a female founder, it was a welcome opportunity to be a panellist at an event at the Scottish Parliament encouraging the diversity of contributions at Holyrood. Organised by Women's Enterprise Scotland and the Institute of Directors is event is part of a wider mission to ensure all voices are heard at the Scottish Parliament, including at Cross Party Groups (CPGs).

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Importance of employee advocacy

In these tough economic times, it is vital to ensure that every penny and minute spent on marketing counts. An organisation’s success is increasingly shaped by how it’s represented online, particularly on social media. But the world of social media is constantly changing. Getting your organisation’s voice heard in the face of frequent algorithm changes, platform updates and jam-packed news feeds can be a challenge.

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Importance of clear goals and measures   

Many business leaders are in planning mode at the moment, determining organisational goals and making plans to achieve these.  Marketing and communications can play a vital role, but only if properly aligned with these goals and performance is carefully monitored, so it’s clear what’s working. Often organisations rush into activity without being clear on how this supports their organisational goals or how they will measure success. This leads to resources being wasted and potential impact lost. 

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Social Media: What does 2023 have in store?

In the last few weeks, the ever-changing nature of the social media landscape has been brought into sharper focus after Elon Musk’s buyout of Twitter and the global reaction.

For two decades now social media platforms have been part of the fabric of modern life. What started with Bebo, MySpace and Vine has now graduated to ever more sophisticated platforms...

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Life Sciences Progress

On Thursday The Scotsman will host its annual Life Sciences conference with the theme of “Growing Global”. As a global leader in the life sciences sector, Scotland has much to offer both start-ups and more established organisations. With its highly skilled workforce, world-class universities and research and development facilities, Scotland is well placed to continue to lead the way in this rapidly growing industry. 

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Golden opportunity for science sector

COP26 has provided the inspiration to live more sustainable lives and to hopefully succeed, quickly, in halting climate change. However, a report published by environmental think tank E3G found that the heavily polluting G20 countries have so far failed to strengthen their plans since COP26 and that “none of them are on track for a 1.5C pathway". In addition, the Environment Agency in England admitted last week that it is minded to rehome at risk coastal communities “away from danger rather than try to protect them from the inevitable impacts of a rising sea level".

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Pre-election period requires careful consideration of communications activities

The UK is gearing up for its next set of elections where, on 5 May, voters will head to polling stations. In England, the outcome of local and mayoral elections will be decided, and Members of the Legislative Assembly (MLAs) will be elected to the Stormont. In Scotland and Wales, the makeup of councils will be determined in local elections.

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