The latest from Perceptive Communicators

Client News, News, Perceptive Blogs Mike Christoforou Client News, News, Perceptive Blogs Mike Christoforou

The Trust Equation: A secret weapon for social media success in 2025

In an era of information overload, social media users are increasingly discerning. So how can businesses ensure their messages aren’t falling on deaf ears? Charles H. Green’s Trust Equation states that the key elements of trust are underpinned by levels of “self-orientation”. In a business context, this can refer to how much a brand tailors its external communications to the interests of its audience

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Client News Ian Pirrie Client News Ian Pirrie

Collaboration holds the key to unlock success in the third sector

When operating a small business, challenges can often outweigh resources but we have found that collaboration can stand as a cornerstone for small charities, like ourselves, driving meaningful change.

Cancer Card is an Edinburgh based charity, committed to supporting those affected by cancer in Scotland. Acting as an umbrella to a range of cancer charities and support services, our mission is to provide a single point of access to cancer support services and ensure that no one faces cancer alone. We provide an online support directory, a dedicated phone line and comfort boxes to cancer patients throughout Scotland.

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Client News Steven Simpson Client News Steven Simpson

 Innovation, Collaboration, and Solutions for Scotland’s Housing Crisis

As 2025 dawns, the housebuilding industry finds itself at a crossroads, still facing economic and political challenges, yet buoyed by increased opportunities. At Cruden Group, we go into the year ahead with renewed cautious optimism. Last year, we restructured our business to adapt to evolving market dynamics and maximise opportunities in both the private and affordable housing sectors.

This strategic decision has already begun to yield significant results, positioning us strongly to deliver more than 4,500 new homes across Scotland in the medium term.

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Client News Perceptive Communicators Client News Perceptive Communicators

Sciennes Primary School extension officially awarded Passivhaus certification and wins three prestigious industry accolades

A Passivhaus-designed extension to an Edinburgh school has been officially recognised as a first of its kind in the city, receiving recognition for its groundbreaking use of energy- efficient design and materials, including cross-laminated timber (CLT).

The extension to Sciennes Primary School, located in the popular and busy Marchmont area of the capital, has officially achieved Passivhaus certification from the Passivhaus Institute, following rigorous quality checks of the £3.2million two-storey extension to the Grade B listed building.

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Client News Perceptive Communicators Client News Perceptive Communicators

Forster Group makes three key promotions to senior team as company prepares for busy 2025

Forster Group, Scotland’s largest integrated solar and roofing service provider, has announced three new promotions to its senior team as the company continues to see an increase in demand for renewable energy solutions.

Reflecting the firm’s commitment to innovation, customer service and sustainable growth, these promotions will help put Forster Group in a strong position as it prepares for a positive year ahead for the construction and wider build environment sector.

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Client News Perceptive Communicators Client News Perceptive Communicators

Scottish tech company supports groundbreaking search for Amelia Earhart’s lost plane, revealing new sonar imagery 

Scottish tech company Clarus Networks Group is playing a key role in uncovering one of the greatest mysteries in aviation history - the disappearance of Amelia Earhart. Supporting South Carolina-based marine robotics experts Deep Sea Vision on an extensive deep-water search mission, Clarus provided high speed satellite internet for the team’s search vessel, allowing them to use sophisticated search equipment in the middle of the Pacific Ocean, where fast connectivity is otherwise impossible.

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First Look at Destination Making Big Waves in Scotland

New pictures give a first look at the world’s first inland surfing resort in Edinburgh. Lost Shore Surf Resort will be Scotland’s newest premier tourism and leisure destination. Complete with luxury lodges, premium accommodation pods, restaurants, spa and shopping, it is set within a 60 acre country park and will open in September 2024.

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Client News Perceptive Communicators Client News Perceptive Communicators

Muir Group celebrate 50 years in business

Family owned construction and property firm, Muir Group has celebrated fifty years in business with its founder, John Muir, still serving as chairman.

Mr Muir, a former joiner, set up the company in 1973 after managing another homebuilding business. Muir Group has since grown into one of the most well-known family run firms in the country, employing around 250 people.

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Client News Perceptive Communicators Client News Perceptive Communicators

Iconic Bridgeton Umbrella returns to heart of local community after £400,000 restoration

The return of the iconic Bridgeton Umbrella has been marked with a celebration ceremony after significant restoration works on the Category A listed, Victorian era bandstand. The intricate cast iron structure has been a feature and focal point of the local area since it was gifted to the city by a local company in 1875.

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Scotland's frontline homeless charity warns of increase in rough sleeping in Scottish cities and a surge in demand for their support services

Over 100 people are estimated to be rough sleeping each night in Scotland’s two biggest cities. At a recent count, where Simon Community volunteers combed city centres late at night, they located and supported 80 people sleeping rough in Edinburgh, and 35 people in Glasgow, with this single evening snapshot reflecting the scale of the challenge faced by the charity.

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