Digital Marketing

Digital marketing with impact.

Unsure how to navigate the busy and fast-moving digital world? Need help growing your channels, positioning your business for investment or generating cost-effective sales leads?

With a proven track record of driving trackable and tangible results across a variety of digital marketing channels, our expert team can help you create online content that directly delivers against your business goals. Whether it’s a bulletproof LinkedIn strategy, employee advocacy training, a website audit or an influencer marketing campaign, we’ll ensure that every activity has a clear goal and a measurable outcome. 

We’re results-driven above anything else, ensuring everything we do supports your commercial goals.

What our clients say…

Hazel Davies, Sales and Marketing Director at Cruden Homes

"This was our first venture into the world of influencer marketing and it’s fair to say it was an amazing success. Perceptive were meticulous in their research and in My Little Edinburgh, found the perfect ambassador for the Waverley Square brand, with an audience which closely aligned with our target buyer demographic. A 300% uplift in sales and 4 apartment reservations following the campaign represented a brilliant ROI for us that would have been near impossible to achieve with more traditional forms of marketing.”

Cruden logo with slogan 'Firm foundations, flexible thinking'. Company name in blue and purple.
Pride Awards 2023 logo with colorful circles on a dark background

CIPR PRide Awards 2023 Winner 'Best Channel Delivery'

Influencer Campaign for Cruden Homes’ Waverley Square development

Explore our digital marketing services

Social Media Marketing

Tired of shouting into the void online? Feel like you’re not reaching the right people? Whether it’s a carefully considered organic social media strategy, or a laser-targeted paid campaign, our expert insight into the ever-changing digital landscape can help your business achieve its commercial goals more effectively and with more certainty.

PPC Advertising

Frustrated with slow organic growth and needing immediate results? Our PPC services put your business at the top of relevant search results instantly. We manage every aspect of your campaigns, from keyword research and ad creation to bid optimisation and performance tracking, ensuring you attract high-intent traffic to your website and achieve your sales and lead generation goals cost-effectively.

Influencer Marketing

Struggling to build trust and reach new audiences authentically? Our award-winning influencer marketing service connects you with credible voices who resonate with your target market. We take our research seriously, identifying only the most relevant influencers to amplify your brand message, build social proof, and drive engagement and conversions through trusted recommendations.

Website Management

Overwhelmed by the thought of a new website or redesign? Our website management service takes the stress out of the process. Through our established network of connections, we can handle everything from initial planning and design to development, testing, and launch, ensuring your new website is delivered on time, within budget, and optimised for user experience and conversions, becoming a powerful asset for your business.

Pink crayon with digital icons like envelope, music note, calendar, and globe floating above on white background.

All packages can be tailored to suit your needs. We also offer…

  • Hit a social media rut, need help reaching new audiences, or looking for new ideas? Whether it’s developing a robust strategy, conducting a social media audit with tailored recommendations or providing you with competitor and market insights, Our consultancy service can flex to help you in any which way.

  • Looking to unlock the power of LinkedIn and become a heavyweight brand ambassador? We can help you get your profile set up in the right way and give you the tools you need to maximise your time spent on the platform.

  • 84% of consumers value recommendations from friends and family above all forms of advertising. The personability and authenticity of employee advocacy, particularly on LinkedIn, should be a key part of your social media strategy. We’ve helped numerous clients empower their teams to become their biggest ambassadors. The result? An exponential increase your company's social reach and engagement, and a more highly engaged workforce.

Dr Laura Bell, Programme Lead at Glasgow City of Science and Innovation

“Perceptive’s strategy for newsworthy PR coverage and targeted paid for social media really hit home with our audience, and were a key part of the comms that led to the summit being a sold-out event with over 750 in-person attendees.”

Campaign Overview

Glasgow City of Science and Innovation aims to raise the profile of the Glasgow City Region as a world-class destination for science and innovation. The organisation hosts Scotland’s annual CAN DO Innovation Summit, a one day event connecting startups and SMEs with leading innovators and academics. 

  • Raise awareness of the Innovation Summit programme 

  • Attract sponsors and exhibitors to contribute to CAN DO 2023 

    Drive sign ups ahead of the conference, ensuring strong attendance on the day

Outcomes & Impact

  • The event achieved an early sell out with 1,200 people marked as attending a week before event day, above the target of 1,000 registrations. Following these strong early results, the paid social media campaign was paused early to avoid oversubscription. 

  • This significant number of sign ups translated to great attendance on the day, with over 750 attending in person at the Glasgow Science Centre, plus hundreds more joining remotely. 

  • Great feedback from event sponsors who were pleased with coverage achieved and the significant boost to their brand profile, as well as positive feedback from attendees on the day, demonstrating how the campaign resonated with key target audiences. 

Using paid social media to drive event attendance and engage SMEs

Driving a sell-out event at Innovate UK’s National Quantum Technologies Showcase through targeted LinkedIn activity

Campaign Overview

  • Nine different LinkedIn audiences were created to ensure our campaign reached the appropriate audiences across our target sectors. 

  • Within these nine different ad sets, we developed sector-specific messaging which resonated with the different audiences. Multiple advert creative was also used to keep users engaged. 

  • Campaign key messaging house developed 

  • One press release was issued to target national and trade media celebrating 10 years of NQTP and raising awareness of upcoming Quantum Showcase

  • One umbrella quote was drafted for Roger McKinlay to be shared with exhibitors and sponsors to maximise comms activity

  • One post-event press release issued to target national and trade media to highlight success of biggest ever showcase and that NQTP has attracted £1.1 billion in investment since 2014

Outcomes & Impact

  • 2505 registrations to attend Quantum Showcase 505 more than the campaign target with over 2000 attending on the day - 25% increase on target

  • 93 exhibitors and 43 speakers 

  • UK business and Quantum trade media titles successfully reached with 12 x media items - 9 pieces pre event and 3 pieces post event.

  • Awareness of Innovate UK and the Quantum Showcase event significantly increased with over 440k impressions on social media and 636,000 people reached via our press activity