The latest from Perceptive Communicators

Guest Blogs, Perceptive Blogs, News Perceptive Communicators Guest Blogs, Perceptive Blogs, News Perceptive Communicators

Topping out milestone reached on Edinburgh’s Caledonian Hotel extension as Will Rudd delivers on another high-profile city hotel

Leading civil and structural engineering consultancy Will Rudd has reached a major project benchmark following the official topping out of a nine-storey extension at the Category A-listed Caledonian Hotel in Edinburgh.

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Guest Blogs, Perceptive Blogs, News Perceptive Communicators Guest Blogs, Perceptive Blogs, News Perceptive Communicators

From SEO to GEO: Winning Visibility in the Age of AI

For years, businesses have focused on being found by customers as quickly and easily as possible. With our reliance on technology and our digital world, ranking as highly as possible on Google is key. But a fundamental shift is changing how customers discover brands online, and many organisations haven't yet realised it's happening.

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Guest Blogs, Perceptive Blogs, News Perceptive Communicators Guest Blogs, Perceptive Blogs, News Perceptive Communicators

A week in the life of… Sharifa Joy, Campion Homes

From fine-tuning interiors trends and reviewing new land opportunities to juggling show home open days, school playground CSR projects and taking in the Commonwealth Games in Glasgow, no two days are ever the same for Sharifa Joy, head of sales and marketing at Campion Homes.

Here, Sharifa shares a typical week balancing strategic sales planning, hands-on development launches, team collaboration and family life.

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Guest Blogs, Perceptive Blogs, News Perceptive Communicators Guest Blogs, Perceptive Blogs, News Perceptive Communicators

Ryden targets next phase of growth after outperforming expectations in first year of LSH partnership

To mark the first anniversary of the Ryden and Lambert Smith Hampton partnership, we delivered a programme of communications celebrating the partnership's achievements to date and setting out its ambitions for the next phase of growth. Activity included a press release, insight from Managing Partner Alan Gilkison featured in The Scotsman, and a CoStar interview secured as part of the campaign.

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News Veronica McBain News Veronica McBain

Bringing Pancreatic Cancer Out of the Shadows

Pancreatic cancer is a silent killer. Its early symptoms - fatigue, back pain, unexplained weight loss - are easily mistaken for everyday ailments or dismissed entirely. Tragically, the warning signs often go unnoticed until it’s too late.

Despite its quiet onset, pancreatic cancer is one of the UK’s deadliest cancers. Only 8% of those diagnosed survive beyond five years, and just 1% reach the ten-year mark. It is now the fifth biggest cancer killer and the tenth most common cancer in the UK. These stark statistics underscore the urgency to shine a light on its subtle symptoms and make early diagnosis the norm - not the exception.

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News Perceptive Communicators News Perceptive Communicators

Driving Gender Balance in the Built Environment: A Step Towards Equality

Celebrated later this week, the focus of International Women’s Day this year is accelerating action. A key sector which could benefit from such accelerated action is the construction sector. It is a major contributor to our economy, but its contribution is being suppressed with a lack of diversity.   

The statistics are stark. According to the Office for National Statistics, women make up just 15.8% of the total construction workforce, with those in director-level roles at low single figures. Yet, companies with diverse leadership teams consistently outperform competitors both financially and operationally. The absence of female voices at the top is not just an equality issue—it’s impacting on the performance of the sector and, in turn, our wider economy.

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Guest Blogs, News Julie Moulsdale Guest Blogs, News Julie Moulsdale

Championing Women & Girls in Science

Science has always been a catalyst for progress, shaping the way we understand and navigate the world. Yet, for centuries, the contributions of women in science have been overlooked, and despite many efforts, a yawning gender gap at a senior level in science persists.  

Today we celebrate the International Day of Women and Girls in Science. This acknowledges the impact of female scientists.  But why do we need days like this and initiatives like Senior Women in Science (SWIS), established by Perceptive Communicators, which aims to help move the needle on the number of women in senior positions? 

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Client News, News, Perceptive Blogs Mike Christoforou Client News, News, Perceptive Blogs Mike Christoforou

The Trust Equation: A secret weapon for social media success in 2025

In an era of information overload, social media users are increasingly discerning. So how can businesses ensure their messages aren’t falling on deaf ears? Charles H. Green’s Trust Equation states that the key elements of trust are underpinned by levels of “self-orientation”. In a business context, this can refer to how much a brand tailors its external communications to the interests of its audience

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News Jack Hope News Jack Hope

Housing at the Festival of Politics

It is perhaps not surprising that a panel of people engrossed in housing in the UK would paint a stark picture of the situation we face. But there were certainly no punches being pulled in the Scottish Parliament this week. We’ve distilled some of the key facts and figures as well as panel opinions on how we can improve things here in Scotland.

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