The latest from Perceptive Communicators

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Driving Gender Balance in the Built Environment: A Step Towards Equality

Celebrated later this week, the focus of International Women’s Day this year is accelerating action. A key sector which could benefit from such accelerated action is the construction sector. It is a major contributor to our economy, but its contribution is being suppressed with a lack of diversity.   

The statistics are stark. According to the Office for National Statistics, women make up just 15.8% of the total construction workforce, with those in director-level roles at low single figures. Yet, companies with diverse leadership teams consistently outperform competitors both financially and operationally. The absence of female voices at the top is not just an equality issue—it’s impacting on the performance of the sector and, in turn, our wider economy.

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Guest Blogs, News Julie Moulsdale Guest Blogs, News Julie Moulsdale

Championing Women & Girls in Science

Science has always been a catalyst for progress, shaping the way we understand and navigate the world. Yet, for centuries, the contributions of women in science have been overlooked, and despite many efforts, a yawning gender gap at a senior level in science persists.  

Today we celebrate the International Day of Women and Girls in Science. This acknowledges the impact of female scientists.  But why do we need days like this and initiatives like Senior Women in Science (SWIS), established by Perceptive Communicators, which aims to help move the needle on the number of women in senior positions? 

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Client News, News, Perceptive Blogs Mike Christoforou Client News, News, Perceptive Blogs Mike Christoforou

The Trust Equation: A secret weapon for social media success in 2025

In an era of information overload, social media users are increasingly discerning. So how can businesses ensure their messages aren’t falling on deaf ears? Charles H. Green’s Trust Equation states that the key elements of trust are underpinned by levels of “self-orientation”. In a business context, this can refer to how much a brand tailors its external communications to the interests of its audience

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News Jack Hope News Jack Hope

Housing at the Festival of Politics

It is perhaps not surprising that a panel of people engrossed in housing in the UK would paint a stark picture of the situation we face. But there were certainly no punches being pulled in the Scottish Parliament this week. We’ve distilled some of the key facts and figures as well as panel opinions on how we can improve things here in Scotland.

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Communications consultancy Perceptive Communicators scoops third award of the year

Glasgow-based communications consultancy Perceptive Communicators has won its third award this year, Managing Director of the Year at The Scottish Women’s Awards in Glasgow. This follows recognition as Property Team of the Year at The Herald Property Awards in September and Associate Member of the Year at the Homes for Scotland awards in May.

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News Julie Moulsdale News Julie Moulsdale

Communications consultancy offers free support to charities to tackle communications challenges

Perceptive Communicators, the multi-award-winning Glasgow-based communications and PR agency, is launching their charity support campaign, Improving Lives today to help charities to raise awareness of their vital work. Launched on International Day of Charity, the Improving Lives campaign will give Scottish charities the opportunity to access ten days of free expert support from the Perceptive team to overcome various communications challenges in the next 12 months.

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Communications consultancy Perceptive Communicators wins four new contracts

Award-winning Glasgow-based communications consultancy Perceptive Communicators has won four new contracts to deliver communications services. This new business is for three new clients, hub South West Scotland, Forster Group and Industrial Biotechnology Innovation Centre (IBioIC) and has secured a re-appointment with existing client, The Scotland 5G Centre.

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