The latest from Perceptive Communicators

Guest Blogs Fraser Lynes Guest Blogs Fraser Lynes

Green homes will drive the reimagination of age-exclusive living

When it comes to finding the perfect home, everyone has their own list of essentials, whether that’s a home office, proximity to transport links, space for family get-togethers or a garage for bikes and other sports equipment. The dynamic of how we use our homes and how much time we spend in them has changed in recent years and developers are continually refining their house styles in order to keep pace with how we live today.

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Guest Blogs Nicola Barclay Guest Blogs Nicola Barclay

Positive discrimination is the only way address the gender pay gap

Just a couple of months ago on International Women’s Day, my Twitter feed was full of companies publicly posting support, encouragement and thanks to their female staff. I also follow the Gender Pay Gap Bot (which automatically retweets all IWD tweets along with the actual gender pay gap for that company) and the hypocrisy was clear for all to see. When you consider that the first IWD was in 1911, it’s exhausting that we are still seeing the stark disparity that remains. Over 100 years of shining a light, but clearly, there is still more to do.

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Guest Blogs Martin McKay Guest Blogs Martin McKay

Jobs and communities must be at the heart of net zero

Often we talk about the importance of achieving net zero in terms of how inaction could be disastrous for our planet. We see in the news the actions that are having impacts on our ecosystems and the imperativeness to address these. But we need to talk about the benefits this transition can bring to our communities too. More importantly, we need to deliver them.

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Guest Blogs Kirsty Morrison Guest Blogs Kirsty Morrison

Technology is Transforming Social Care in Scotland

Technology and data are not just altering the way we drive, do our jobs, and go shopping. They are also transforming social care and how we look after our loved ones.

Over the winter we saw another wave of pressure on our health services. This is made all the worse by so-called ‘bed blocking’, where patients who are ready to be discharged do not have the appropriate care in place to leave hospital.

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Guest Blogs Christoph Ackermann Guest Blogs Christoph Ackermann

How Scottish Architecture is Making its Mark on Global Design

The proud architecture of Scotland has always reflected social movements, imitated prevailing ideas and influenced design trends across the world. Today, Scottish architecture has to work even harder to provide solutions to some very complex issues that we face; using design to improve this country’s health outcomes, reduce social isolation, foster learning and social mobility, and to bolster economic regeneration.

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Guest Blogs Guy Marsden Guest Blogs Guy Marsden

Setting the Blueprint for Green Workplaces of the Future

Scotland is rapidly approaching its net zero deadline of 2045. When these sorts of targets are set by the government they can seem so far away in the future. To organisations and businesses who are just trying to survive, they can seem irrelevant to the here and now. But in terms of investment, infrastructure, and property, 2045 is just around the corner and must be at the forefront of organisational thinking.

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Guest Blogs Perceptive Communicators Guest Blogs Perceptive Communicators

Scaling up to commercialise innovation in Scotland’s Bioeconomy

Today and tomorrow, on 15th and 16th March, biotechnologists will gather in Glasgow for this year’s Industrial Biotechnology Innovation Centre (IBioIC) Conference. Now in its ninth year, the conference is the largest industrial biotechnology event in the UK. The theme of this year’s event, ‘Resilience and the Bioeconomy', will explore what resilience means to companies working within the bioeconomy and how the bioeconomy itself can contribute to resilience in industry and society in general.

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Guest Blogs John Forster Guest Blogs John Forster

Is environmentally friendly low-cost solar energy finally taking its place in the sun?

Pulling on an extra sweater, half filling the kettle to make a cup of tea and religiously turning off the lights are just some of the adjustments we find ourselves making in the face of spiralling energy costs and global warming. With the government’s Energy Price Guarantee Scheme becoming less generous, an ending to the energy bills support scheme for households, and the introduction of the new Energy Discount Schemes for Business (EDSB), we may well collectively take a sharp intake of breath at the thought of even higher energy pricing to come.

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Guest Blogs Dr Jamie Marshall Guest Blogs Dr Jamie Marshall

Scotland can lead the way on surf research

Scotland has a rich history of academic excellence and has been the leading light in countless fields of research over the centuries. Once again, Scotland has an opportunity to lead. But this time it is far from the laboratories of Fleming or Black.

Instead, it will be on the waves of Scotland’s first, and Europe’s largest, inland surfing lagoon.

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Guest Blogs Richard Campbell Guest Blogs Richard Campbell

Bringing whisky into the 21st century

There are few things more synonymous with Scotland than whisky. It literally puts us Scots on the map. You can be in a bar in the furthermost corner of the earth, and you will see towns and villages from Speyside to Islay represented upon their shelves. It is an unashamed success story which continues to grow.

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Guest Blogs Robyn Friel Guest Blogs Robyn Friel

Finding a new practicality through uncertain times

COVID-19 pushed businesses and charities across the country to re-evaluate their business and service delivery models. It was a difficult time for many, with businesses struggling to survive restrictions while others were able to adapt and flourish. At Jewish Care Scotland (JCS), a Glasgow-based social care charity offering support to community members across Scotland, we embraced the opportunity to reassess the way we supported people as their needs continued to evolve.

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Guest Blogs Mark Hanson Guest Blogs Mark Hanson

Real opportunities for businesses across the 5G spectrum

On a recent car journey, I heard a news item about farmers choosing not to sow seeds as they can’t guarantee workers will be available to harvest crops. You reap what you sow and the consequences of this possible inaction in Scotland, when over 70% of its land area is under agricultural management, is a concern.

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