
The latest from Perceptive Communicators
Planning System Must Match the Ambition to Solve Scotland’s Housing Emergency
One year ago, Scotland declared a housing emergency, yet we are still nowhere near tackling this challenge. It’s a stark assessment but not a surprising one for those of us working at the heart of housing delivery.
It’s not just a challenge for the homebuilding industry but one that affects everyone. Having a safe and warm place to call home has a direct impact on educational attainment, physical and mental health. Recent statistics from Shelter report over 10,000 children are living in temporary accommodation, the highest level since records began in 2002, which has detrimental implications that can last a lifetime.
Innovation, Collaboration, and Solutions for Scotland’s Housing Crisis
As 2025 dawns, the housebuilding industry finds itself at a crossroads, still facing economic and political challenges, yet buoyed by increased opportunities. At Cruden Group, we go into the year ahead with renewed cautious optimism. Last year, we restructured our business to adapt to evolving market dynamics and maximise opportunities in both the private and affordable housing sectors.
This strategic decision has already begun to yield significant results, positioning us strongly to deliver more than 4,500 new homes across Scotland in the medium term.
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