The latest from Perceptive Communicators
Scottish para surfer to become first ambassador for Lost Shore Surf Resort
Jade Edward, who was the youngest ever female athlete at the International Surfing Association Para World Championships in California in December, has taken on a new role as an ambassador for a new inland surfing destination, Lost Shore Surf Resort, which will open in Scotland next year.
Scotland can lead the way on surf research
Scotland has a rich history of academic excellence and has been the leading light in countless fields of research over the centuries. Once again, Scotland has an opportunity to lead. But this time it is far from the laboratories of Fleming or Black.
Instead, it will be on the waves of Scotland’s first, and Europe’s largest, inland surfing lagoon.
ESG helps create robust businesses that can deliver not for profit goals
The only thing I love more than being on a surfboard is taking the opportunity to be an ambassador for the sport’s development in Scotland. My recent ambassadorial trip to California to speak at the International Surf Therapy Organisation’s conference on mental health was one of my best experiences of being able to showcase Scotland to the world.
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