Five ways to unlock the power of social media for your business

Use the power of your team
84% of consumers value recommendations from friends and family above all forms of advertising. The personability and authenticity of employee advocacy, particularly on LinkedIn, is becoming increasingly important. Having successfully rolled out our own employee advocacy programme, we've seen first-hand the impact this can have on social media performance. Over the years, Perceptive has helped numerous clients by delivering LinkedIn training sessions and bespoke advocacy programmes.
Create a community
Authentic interactions and meaningful connections have always been important on social media, but this year we expect brands that focus on this to really be rewarded. Community building on social media has always been at the centre of our thinking. Our content writing will always be brimming with engagement mechanisms to ensure your social channels become a two-way street and not a company monologue.
Make video your best friend
With user attention increasingly at a premium, vertical, short-form video will continue its upward trajectory as a quick way to engage, educate, entertain and inspire audiences. At Perceptive, we're dab hands when it comes to creating scroll-stopping video content for social media. We're hot on spotting the latest trends, and can help tell your brand's story in a matter of seconds.

What our clients say…

With Perceptive’s help we have been able to accurately monitor and track an upward trend of both engagement and reach across the channels each month and this has had a notable effect on traffic to our website, which doubled in the first month.”

Hazel Davies, Sales & Marketing Director - Cruden Group
"We’re delighted with the page growth, engagement we’ve achieved, but more than that, we’ve seen a significant uplift in employee advocacy, particularly on LinkedIn, as a result. We can clearly see the value of Perceptive’s expertise in creating a regular drumbeat of high quality content."

Gill Ogilvie, Managing Director, Will Rudd Edinburgh
Forster Group tbc

With Perceptive’s help we have been able to accurately monitor and track an upward trend of both engagement and reach across the channels each month and this has had a notable effect on traffic to our website, which doubled in the first month.”