The latest from Perceptive Communicators
Cancer Card: Bridging the Gap in Cancer Support Services
Living with incurable breast cancer has been a defining time in my life. Throughout this experience, I've come to understand the critical need for robust support systems for those affected by this devastating disease. This led me to found Cancer Card, a charity dedicated to revolutionising how we access and deliver cancer support services. While Cancer Card doesn't provide direct medical care, its impact is immeasurable and one I wish I was able to experience when I received my diagnosis six years ago.
Why supporting communities is not just a choice, but a responsibility
With the season of goodwill in full swing, it’s a poignant time to reflect on how important it is for businesses to embed social value at the heart of everything they do. This has certainly become a strong part of Cruden’s culture over our 80-year heritage as one of Scotland’s leading housebuilders and developers.
The importance of a home: lessons from buying 30 flats in Edinburgh
Today (10 October) is World Homeless Day, providing an important chance for us all to consider the impact of our homes on our health, and how we would feel if we didn’t have this place of physical and emotional security. It’s no coincidence that today is also World Mental Health Day, reflecting how mental health challenges can all too often be a cause or result of homelessness.
Scots businesses can help provide comfort to cancer patients in their hour of need
Unfortunately along with thousands of people every year, I was diagnosed with cancer in 2017. My diagnosis was incurable stage 4 breast cancer. As I began the Everest-like challenge of navigating my own cancer journey, I quickly became overwhelmed not just by the diagnosis, but also in my search for information and support services.
Inspirational Scottish Cancer Card founder recognised on King’s Birthday Honours List
Jen Hardy, founder of Cancer Card which supports anyone affected by cancer, has been awarded a Member of the Order of the British Empire (MBE) award in the King’s Birthday Honours List 2023. The honorary awards recognise the most inspiring achievements and service of people across the UK.
Finding a new practicality through uncertain times
COVID-19 pushed businesses and charities across the country to re-evaluate their business and service delivery models. It was a difficult time for many, with businesses struggling to survive restrictions while others were able to adapt and flourish. At Jewish Care Scotland (JCS), a Glasgow-based social care charity offering support to community members across Scotland, we embraced the opportunity to reassess the way we supported people as their needs continued to evolve.
Putting Cancer Cards into the hands of everyone that needs support
Unfortunately over 32,000 people are diagnosed with cancer every year in Scotland. Hearing such a diagnosis is devastating. A one stop shop for information, Cancer Card’s aim is to ensure each and every one of those people who hears the words ‘you have cancer’ quickly and easily find the support that they need.
The cost of doing business during a Winter Crisis
The cost of living crisis is hitting hard and escalating costs are a significant challenge for businesses across Scotland. With inflation recently hitting a 40-year high and energy costs forecast to increase again in spring, business leaders are facing serious decisions on delivering priorities.
Communications support to help charities to improve lives
From the sixties all the way through to the noughties, my Dad used his skills as a professional drummer at an annual outing for disabled children to the seaside organised by Glasgow taxi owners. Self employed, it meant a day’s less pay for everyone involved, but every year, come rain or shine, that outing went ahead.
Communications consultancy offers free support to charities to tackle communications challenges
Perceptive Communicators, the multi-award-winning Glasgow-based communications and PR agency, is launching their charity support campaign, Improving Lives today to help charities to raise awareness of their vital work. Launched on International Day of Charity, the Improving Lives campaign will give Scottish charities the opportunity to access ten days of free expert support from the Perceptive team to overcome various communications challenges in the next 12 months.
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