The latest from Perceptive Communicators
Jobs and communities must be at the heart of net zero
Often we talk about the importance of achieving net zero in terms of how inaction could be disastrous for our planet. We see in the news the actions that are having impacts on our ecosystems and the imperativeness to address these. But we need to talk about the benefits this transition can bring to our communities too. More importantly, we need to deliver them.
What makes 5G so special?
With Everest base camp now gaining 5G coverage - we can now recognise that 5G is on the world stage and its stock is high. There is a lot of talk about the benefits of 5G for economic growth and it being a key enabler for Scotland’s digital transformation. These conversations are now taking place at local and regional level as businesses are keen to learn exactly how 5G could supercharge their productivity.
Fundraising for premature and sick babies during another year of pandemic restrictions will be difficult
As you would expect, the need for the specialist care provided to babies born prematurely or sick throughout Scotland has not been diminished by the pandemic. The demand is still there, but the way our charity raises funds and access for visiting these babies have changed considerably.
A digital agency still needs a collaborative work space
My digital agency turns five years old this month and I am proud of everything we have achieved in half a decade. Little did I think we would be faced with operating in a global pandemic, nor would I have predicted that we could significantly grow the business in such an unprecedented and challenging time.
5G has the potential to redefine the future of construction
The construction sector has been one of the last to adopt digitisation and for very understandable reasons. Poor WiFi and 4G accessibility on building sites has inhibited the use of data and the challenges of cost and skills in an industry operating on low margins has made digital collaboration somewhat overwhelming.
Green energy should be affordable for all homes
Later this year the delayed UN Climate Change Conference, COP26, will take place in Glasgow and it will come at a time when the pandemic has focused attention on the changing way we live.
Conserving historic buildings to create a vibrant city
As with any complex conservation project like this, research and understanding of the buildings are paramount. The research process commenced with historical alibi - a process of detailed research on the site and its history.
Genome sequencing is key to fighting disease
In the middle of the pandemic, October last year marked 20 years since the sequence of the human genome was published. This publicly funded project was established to determine the DNA sequence of the entire human genome. The bold claim made by Bill Clinton was that the human genome project would “revolutionise the diagnosis, prevention and treatment of most, if not all, human diseases” So how close have we come to those claims becoming a reality?
Political ambition on housing gratifying but words alone are not enough
With the importance of ensuring everyone living in Scotland has a quality home that meets their needs never more apparent, I have been gratified to see the ambition shown by all parties on housing during this election campaign.
Lobbying in a virtual world
Voters will head to the polls next Thursday to elect 129 Members of the Scottish Parliament (MSPs) in what is expected to be a hugely significant and somewhat different election. The recovery from the coronavirus pandemic and Scottish independence are easily the two biggest issues of the campaign so far. This will be the sixth election in its history and probably the most significant since devolution in 1999.
Nature-based solutions are part of the answer to the climate crisis
On Thursday we mark World Earth Day, the annual call-to-action to take whatever steps we can to heal our planet. The theme this year is ‘restore our Earth’, an imperative that conveys both the urgency of the situation and the suggestion that it is not yet too late to make a difference and to stop squandering our natural capital – the ecosystems, soils, freshwater, air and oceans on which we depend.
The rise of 20-minute neighbourhoods could reinvigorate local communities
The last twelve months have seen a dramatic change to the way we live and work. Never have we all spent so much time in and around our local area. The concept of 20-minute neighbourhoods was underway in pioneer cities such as Paris, Melbourne and Portland, long before we had ever heard of Covid, but no one can deny the pandemic has shone a spotlight on the importance of the ‘liveability’ of our neighbourhoods.
Enabling resilience is an imperative now
According to a recent YouGov study, 42% of us are feeling stressed and only 24% are feeling optimistic. In our current Covid world these results are hardly surprising but as a leader, what can you do about it? I have spent the last 14 years researching resilience, which creates capacity for navigating uncertainty in healthy and effective ways. Resilience is about adaptability; the measure of resilience is your capacity for change.
“A small team, committed to a cause bigger than themselves, can achieve absolutely anything”.
This quote from Simon Sinek’s book ‘Start with Why’ speaks volumes about what a small team with a common purpose can achieve. A year from setting up office at home, I believe it is a good point to reflect on what we have learnt and reassess our priorities as managers of people.
Virtually connecting parents and babies during the pandemic
Families with poorly newborns or babies born prematurely at the Simpsons Neonatal Unit in Edinburgh have been able to watch their babies' progress, even if they are unable to be at their side, following the introduction of an innovative video diary project funded by the charity Simpsons Special Care Babies.
It’s not even half-time in the march for equality - Laura Montgomery
As Chief Executive of Glasgow City Football Club, which exists solely to champion women and girls, it has been encouraging to see women and their achievements celebrated recently through International Women’s Day and Mother’s Day.
Nightingale lights the way for female engineers - Shirley Evatt
Two centuries ago few women were deemed to have a great influence on society. One who did was Florence Nightingale. Her Notes on Hospitals revolutionised the theory of hospital management and construction. It was her pavilion approach to design that influenced architect David Bryce in 1872 when he was asked to design a new Royal Infirmary for Edinburgh.
Leaders need to be compassionate in lockdown - Caroline Donaldson
Recently I was asked about the key issues for leaders during this Covid-19 crisis. The pandemic has turned our world upside down and words like resilience, mental health, working from home burnout, intensified workloads, zoom fatigue, exhaustion and “no switch off” boundaries are regular features. This is the same for all of us, including the leaders I coach; but the difference is they not only need to lead themselves, but also others in this very challenging time. So what’s important for leaders to consider just now?
Social media plays key role in business growth
As we slowly emerge from a year like no other, it’s exciting to explore the latest social media platforms and new releases set for lift-off. However, while new developments are important to consider, what this year has crystallised more than anything is that the crucial foundations - ‘roots’ - of good social content, remain unchanged.
Lessons learned in adapting and accelerating our business during COVID
No longer solely the preserve of broadcasters, spectrum – airwaves – is the invisible infrastructure that allows devices to communicate wirelessly. Not just mobiles, nowadays just about anything can be connected. Unsurprisingly, spectrum is much in demand.
News and blogs
Fancy a chat over a coffee?
Get in touch to see how we could help you