
The latest from Perceptive Communicators
Scotland’s people deserve better on housing
Last week, Homes for Scotland held its annual conference in our great capital city, less than a fortnight after City of Edinburgh Council declared a housing emergency. Sadly, this reflects the unfortunate reality across the country. I believe that Scotland’s people deserve so much better and it’s time to stop going round in circles on what is the foundation of our society.
People will always need a place to call home
Housing, for most of us, is one of the very few constants in our lives. Our home plays host to some of the happiest moments in our lives, provides us with fundamental security and is the key to improving life opportunities. It is somewhere we should be able to feel safe, warm and part of a community.
Making the deep blue more green: How Scotland’s biotech industry is protecting our oceans
Our oceans are the planet’s largest ecosystem, covering 70 percent of the earth’s surface and providing food, energy and water. However, our underwater worlds are under increasing pressure, with the UN calling an “ocean emergency” last year.
The Glasgow Legacy Remains Strong
Glasgow has once again played host to a successful sporting event with a global audience. The inaugural UCI World Cycling Championships joins a long list of triumphs in recent years, with the Commonwealth Games, Euro 2020, and the European Indoor Athletics Championships all coming to our city.
Scots businesses can help provide comfort to cancer patients in their hour of need
Unfortunately along with thousands of people every year, I was diagnosed with cancer in 2017. My diagnosis was incurable stage 4 breast cancer. As I began the Everest-like challenge of navigating my own cancer journey, I quickly became overwhelmed not just by the diagnosis, but also in my search for information and support services.
Unleashing the potential of the construction industry
According to the Construction Skills Network, the UK needs an additional 225,000 workers to meet construction demand by 2027. Finding enough people with the right skills has been plaguing businesses large and small and ultimately holding back the industry for years. But there remains immense untapped potential in women.
The path to building a thriving business
Proving your business is sustainable financially was historically always the key point when dealing with investors and trying to get your business off the ground. Of course, this still remains the most fundamental pillar of any investor's decision. But nowadays, many investors want to know that their money is going into a project that they can be proud of, and is supporting a well being economy that prioritises people and planet.
Diversity bolsters engineering strength
As managing director at a civil, structural and engineering consultancy, I often get asked whether a career in engineering is a good choice, and in particular for women.
As a new cohort of engineering graduates enter the workplace, I thought it would be interesting to conduct a short survey of my female colleagues to get their take on what it’s like to be in engineering.
At Will Rudd, women are excelling at all levels of the business…
Fast Satellite Connectivity Is Fuelling Scotland's Energy Revolution
Renewables by far dominate electricity generation in Scotland, with our output quadrupling since 2007, and renewables now representing 27,000 jobs. However, there is still work to be done, and the sector needs support to complete the transition in all areas, including renewable heat sources and transport.
Let’s get together
Christoph Ackermann, Architect and Principal at BDP explains why our workplace environments must adapt quicker, following a shift in post-pandemic working patterns.
Helping change lives is what keeps me going
Being diagnosed with incurable cancer in 2017 was a devastating blow for me and my family. Back then, I did not even think I would still be alive in 2023, never mind being honoured with an MBE in the King’s Birthday Honours List.
Why Scotland has a golden future in precision medicine
As Chair of the Precision Medicine Scotland Innovation Centre I clearly have a vested interest, but precision medicine offers a unique opportunity to save lives, improve our economy and reduce our environmental impact. Precision medicine is the opposite of a one-size-fits-all approach to treatment, instead tailoring healthcare to the individual. This powers better treatment and diagnosis, including earlier interventions, more effective medicine development and aims to prescribe the right drug, first time.
Solar energy leading the charge for renewable energy
The rate at which we are switching from dependence on coal, gas and oil may not be fast enough to satisfy climate activists, but new analysis from the International Energy Agency (IEA), published last week shows that global investment in clean energy is now outstripping investment in fossil fuel production.
We all need to take homes to our hearts to build a better future
Everyone should have a place to call home and as I mark my first year as Chief Executive at Homes for Scotland, I have been pondering what ‘home’ means.
The reality is that we don’t have enough homes to meet the needs of those living and working in Scotland – threatening the life chances of our young people, impacting health and education outcomes, increasing social inequality and further degrading our social and economic wellbeing.
Designing feel-good homes to suit modern and flexible needs
The UK has always had a fascination with homes, but in a post-Covid world, our connections with our homes have become even stronger. According to the Office for National Statistics, 40% of working adults are now working from home - over three times as many as pre-Covid. Homes are no longer just for living. As all encompassing hubs to live, work, play and entertain, architects have more focus than ever on designing homes to enhance lives and create places where families can grow.
Green homes will drive the reimagination of age-exclusive living
When it comes to finding the perfect home, everyone has their own list of essentials, whether that’s a home office, proximity to transport links, space for family get-togethers or a garage for bikes and other sports equipment. The dynamic of how we use our homes and how much time we spend in them has changed in recent years and developers are continually refining their house styles in order to keep pace with how we live today.
Positive discrimination is the only way address the gender pay gap
Just a couple of months ago on International Women’s Day, my Twitter feed was full of companies publicly posting support, encouragement and thanks to their female staff. I also follow the Gender Pay Gap Bot (which automatically retweets all IWD tweets along with the actual gender pay gap for that company) and the hypocrisy was clear for all to see. When you consider that the first IWD was in 1911, it’s exhausting that we are still seeing the stark disparity that remains. Over 100 years of shining a light, but clearly, there is still more to do.
Politics can change fast. Make sure your business is ready.
It sometimes feels like we have been in political turmoil in Scotland and the wider UK for years. But two referendums, countless elections, numerous Prime Ministers and party leaders later, the same parties remain in government in Holyrood and Westminster with strong enough majorities to govern.
Jobs and communities must be at the heart of net zero
Often we talk about the importance of achieving net zero in terms of how inaction could be disastrous for our planet. We see in the news the actions that are having impacts on our ecosystems and the imperativeness to address these. But we need to talk about the benefits this transition can bring to our communities too. More importantly, we need to deliver them.
Technology is Transforming Social Care in Scotland
Technology and data are not just altering the way we drive, do our jobs, and go shopping. They are also transforming social care and how we look after our loved ones.
Over the winter we saw another wave of pressure on our health services. This is made all the worse by so-called ‘bed blocking’, where patients who are ready to be discharged do not have the appropriate care in place to leave hospital.
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