Strategy, Research & Insight

Strategy and insight are central to our work.

We take a rigorous approach to campaign planning. That begins with developing an understanding of your business, the markets you’re operating in, the challenges you face as well as opportunities, and, importantly, the audiences you want to influence.  

Our independent research helps uncover valuable insights about market opportunities and the real perceptions of those you want to influence, whether customers, potential customers, employees or even politicians. This provides clear actionable recommendations in response to the core business objectives and insights we have discovered, resulting in communications strategies that deliver real outcomes with a positive impact.

We help you better understand the perceptions of:

• your customers and stakeholders

• your employees

We provide objective and insightful information about 

• the marketplace and your competitors

Each organisation we work with requires different elements of insight and research to support an effective strategy that supports your desired outcomes .

We get to the heart of your business and develop a tailored research programme that delivers actionable insights which may include:

• Depth interviews

• Focus groups

• Surveys

• Mystery shopping

• Careful analysis of target audiences

• Competitor and market analysis 

Importantly, we don’t just regurgitate research findings and leave you to interpret this. As a result of our vast experience and highly developed skills in marketing and communications, we are well placed to analyse research findings and translate them into an effective strategy with clear actions and pathway to success.