In the past year alone, AI has gone from being the stuff of Silicon Valley slide decks to the thing that can influence so many business touchpoints. It quietly powers your customer service chat, writes your junior staff’s first drafts, analyses data your managers can’t be bothered with and even gives your solicitors and accountants a run for their money.

As communications professionals, we must continue to think digital-first and deliver engaging content that carries the right message to the right audience on the right platform at the right time. At Perceptive that’s what we pride ourselves on delivering for clients.

A timely conversation with my Washington DC-based pal ex-FBI and Microsoft global cyber expert and renowned speaker Edward P. Gibson prompted me to make a direct link between the highly unpredictable so-called hyperconnectivity promises generated by artificial intelligence generated systems and seasonal affective disorder.

Five billion people will use social media globally in 2024. When it comes to the world of business, used in the right way, social media is a powerful tool that can have a huge impact on your bottom line. Cost-effective and highly measurable, the value of quality social media is plain for all to see. The smartest teams will already be planning for the year ahead…