In recent years, there has been a notable shift towards experiential gifting in the UK. Instead of traditional gifts, people are increasingly opting for gifts that create memorable moments or unique experiences, such as spa days or concert tickets. We see similar growth in this space for days out with family and friends, with rises in ‘competitive socialising’ venues like crazy golf and axe throwing.

In recent years, there has been a notable shift towards experiential gifting in the UK. Instead of traditional gifts, people are increasingly opting for gifts that create memorable moments or unique experiences, such as spa days or concert tickets. We see similar growth in this space for days out with family and friends, with rises in ‘competitive socialising’ venues like crazy golf and axe throwing.