The latest from Perceptive Communicators
Don’t get comfy - the social media landscape is changing
Five billion people will use social media globally in 2024. When it comes to the world of business, used in the right way, social media is a powerful tool that can have a huge impact on your bottom line. Cost-effective and highly measurable, the value of quality social media is plain for all to see. The smartest teams will already be planning for the year ahead…
AWARDS: LOVE OR LOATHE?
Industry awards, no matter your sector, can be a bit like marmite – you either love them or hate them. As specialist communicators in life sciences, built environment and technology, we are firmly in the love camp….
What we can all learn from the Barbie marketing campaign
The Barbie movie has just smashed The Dark Knight’s 15-year-old box office record. Barbie’s marketing budget was colossal, but its fundamental strategies can be used by organisations of any size, even those with the smallest of budgets.
Importance of clear goals and measures
Many business leaders are in planning mode at the moment, determining organisational goals and making plans to achieve these. Marketing and communications can play a vital role, but only if properly aligned with these goals and performance is carefully monitored, so it’s clear what’s working. Often organisations rush into activity without being clear on how this supports their organisational goals or how they will measure success. This leads to resources being wasted and potential impact lost.
Social Media: What does 2023 have in store?
In the last few weeks, the ever-changing nature of the social media landscape has been brought into sharper focus after Elon Musk’s buyout of Twitter and the global reaction.
For two decades now social media platforms have been part of the fabric of modern life. What started with Bebo, MySpace and Vine has now graduated to ever more sophisticated platforms...
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