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The latest from Perceptive Communicators
Is environmentally friendly low-cost solar energy finally taking its place in the sun?
Pulling on an extra sweater, half filling the kettle to make a cup of tea and religiously turning off the lights are just some of the adjustments we find ourselves making in the face of spiralling energy costs and global warming. With the government’s Energy Price Guarantee Scheme becoming less generous, an ending to the energy bills support scheme for households, and the introduction of the new Energy Discount Schemes for Business (EDSB), we may well collectively take a sharp intake of breath at the thought of even higher energy pricing to come.
No longer just the art of the possible, it's time to recognise 5G opportunities
Business is about people, and business success relies on staying ahead of the competition. New technology like 5G gives businesses the opportunity to seek new possibilities, however it requires the effort and collaboration of people, organisations and industries to make it happen.
Scotland can lead the way on surf research
Scotland has a rich history of academic excellence and has been the leading light in countless fields of research over the centuries. Once again, Scotland has an opportunity to lead. But this time it is far from the laboratories of Fleming or Black.
Instead, it will be on the waves of Scotland’s first, and Europe’s largest, inland surfing lagoon.
Bringing whisky into the 21st century
There are few things more synonymous with Scotland than whisky. It literally puts us Scots on the map. You can be in a bar in the furthermost corner of the earth, and you will see towns and villages from Speyside to Islay represented upon their shelves. It is an unashamed success story which continues to grow.
Winter comes, but Spring is not far behind
This year is the 50th anniversary of Muir Homes building quality homes across Scotland. This landmark comes amidst rising energy prices and an industry bouncing back from the covid pandemic.
Importance of clear goals and measures
Many business leaders are in planning mode at the moment, determining organisational goals and making plans to achieve these. Marketing and communications can play a vital role, but only if properly aligned with these goals and performance is carefully monitored, so it’s clear what’s working. Often organisations rush into activity without being clear on how this supports their organisational goals or how they will measure success. This leads to resources being wasted and potential impact lost.
Finding a new practicality through uncertain times
COVID-19 pushed businesses and charities across the country to re-evaluate their business and service delivery models. It was a difficult time for many, with businesses struggling to survive restrictions while others were able to adapt and flourish. At Jewish Care Scotland (JCS), a Glasgow-based social care charity offering support to community members across Scotland, we embraced the opportunity to reassess the way we supported people as their needs continued to evolve.
Putting Cancer Cards into the hands of everyone that needs support
Unfortunately over 32,000 people are diagnosed with cancer every year in Scotland. Hearing such a diagnosis is devastating. A one stop shop for information, Cancer Card’s aim is to ensure each and every one of those people who hears the words ‘you have cancer’ quickly and easily find the support that they need.
As we leave 2022 and look forward to 2023 - a call for Leaders to remember themselves!
I find this time of year a great opportunity to reflect on how the year has gone in my business and for me personally, noting achievements, successes and proud moments. It is also a good time to reflect on what could have been done differently as learning and “tweaking” is how we change things for the better.
Real opportunities for businesses across the 5G spectrum
On a recent car journey, I heard a news item about farmers choosing not to sow seeds as they can’t guarantee workers will be available to harvest crops. You reap what you sow and the consequences of this possible inaction in Scotland, when over 70% of its land area is under agricultural management, is a concern.
When will Scotland’s new Passivhaus building standards begin? A briefing on the government’s plan for new homes
Last night at Holyrood, a Ministerial Statement was delivered by Patrick Harvie MSP, Minister for Zero Carbon Buildings, Active Travel and Tenants' Rights, giving further details on the Proposed Domestic Building Environmental Standards (Scotland) Bill and how it will be delivered.
Bridging the gap for Scotland’s next generation construction sector
Recent ONS reports for Scotland’s construction sector show there was a slight increase in construction output for new work. Despite this resilience in the sector, there are still issues which lie in the significant lack of skills within the industry and the difficulty that young people face in accessing jobs.
The diversity of our engineering services is the reason for our strong financial year
Last Christmas, when we went into the final pandemic lockdown, feels like a very distant memory. As we wondered then what the new year might bring, many conversations in the engineering sector were around what the so-called ‘new norm’ would look like.
Perceptive teams up with Cancer Card to provide pro-bono communications support
Perceptive Communicators, the multi-award-winning Glasgow-based communications and PR agency, is teaming up with Cancer Card to provide pro-bono communications support after the charity’s successful application to the firm’s Improving Lives campaign.
Communications consultancy Perceptive Communicators makes new appointment to support growth
Award-winning Glasgow-based communications consultancy Perceptive Communicators has made a new appointment to their team, adding to their expertise for clients.
National Planning Framework 4 and what it means for our economy
Scotland needs more homes. With a shortfall now approaching 100,000 houses since 2007, this is beyond doubt and we require a robust and ambitious plan to put this right. The Scottish Parliament will shortly vote on such a plan, the fourth iteration of the National Planning Framework (NPF4).
Social Media: What does 2023 have in store?
In the last few weeks, the ever-changing nature of the social media landscape has been brought into sharper focus after Elon Musk’s buyout of Twitter and the global reaction.
For two decades now social media platforms have been part of the fabric of modern life. What started with Bebo, MySpace and Vine has now graduated to ever more sophisticated platforms...
The cost of doing business during a Winter Crisis
The cost of living crisis is hitting hard and escalating costs are a significant challenge for businesses across Scotland. With inflation recently hitting a 40-year high and energy costs forecast to increase again in spring, business leaders are facing serious decisions on delivering priorities.
Life Sciences Progress
On Thursday The Scotsman will host its annual Life Sciences conference with the theme of “Growing Global”. As a global leader in the life sciences sector, Scotland has much to offer both start-ups and more established organisations. With its highly skilled workforce, world-class universities and research and development facilities, Scotland is well placed to continue to lead the way in this rapidly growing industry.
Taking local residents and businesses on our journey to net zero
For Clyde Gateway, Scotland’s most ambitious regeneration project, there has been an increased focus on creating new green spaces. Aside from the many environmental reasons brought into focus throughout COP26 in Glasgow, our investment in new parks is due to the plethora of benefits they provide to both families and businesses.
News and blogs
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