The latest from Perceptive Communicators

Guest Blogs John Forster Guest Blogs John Forster

Is environmentally friendly low-cost solar energy finally taking its place in the sun?

Pulling on an extra sweater, half filling the kettle to make a cup of tea and religiously turning off the lights are just some of the adjustments we find ourselves making in the face of spiralling energy costs and global warming. With the government’s Energy Price Guarantee Scheme becoming less generous, an ending to the energy bills support scheme for households, and the introduction of the new Energy Discount Schemes for Business (EDSB), we may well collectively take a sharp intake of breath at the thought of even higher energy pricing to come.

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Guest Blogs Dr Jamie Marshall Guest Blogs Dr Jamie Marshall

Scotland can lead the way on surf research

Scotland has a rich history of academic excellence and has been the leading light in countless fields of research over the centuries. Once again, Scotland has an opportunity to lead. But this time it is far from the laboratories of Fleming or Black.

Instead, it will be on the waves of Scotland’s first, and Europe’s largest, inland surfing lagoon.

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Guest Blogs Richard Campbell Guest Blogs Richard Campbell

Bringing whisky into the 21st century

There are few things more synonymous with Scotland than whisky. It literally puts us Scots on the map. You can be in a bar in the furthermost corner of the earth, and you will see towns and villages from Speyside to Islay represented upon their shelves. It is an unashamed success story which continues to grow.

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Importance of clear goals and measures   

Many business leaders are in planning mode at the moment, determining organisational goals and making plans to achieve these.  Marketing and communications can play a vital role, but only if properly aligned with these goals and performance is carefully monitored, so it’s clear what’s working. Often organisations rush into activity without being clear on how this supports their organisational goals or how they will measure success. This leads to resources being wasted and potential impact lost. 

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Guest Blogs Robyn Friel Guest Blogs Robyn Friel

Finding a new practicality through uncertain times

COVID-19 pushed businesses and charities across the country to re-evaluate their business and service delivery models. It was a difficult time for many, with businesses struggling to survive restrictions while others were able to adapt and flourish. At Jewish Care Scotland (JCS), a Glasgow-based social care charity offering support to community members across Scotland, we embraced the opportunity to reassess the way we supported people as their needs continued to evolve.

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Guest Blogs Mark Hanson Guest Blogs Mark Hanson

Real opportunities for businesses across the 5G spectrum

On a recent car journey, I heard a news item about farmers choosing not to sow seeds as they can’t guarantee workers will be available to harvest crops. You reap what you sow and the consequences of this possible inaction in Scotland, when over 70% of its land area is under agricultural management, is a concern.

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Social Media: What does 2023 have in store?

In the last few weeks, the ever-changing nature of the social media landscape has been brought into sharper focus after Elon Musk’s buyout of Twitter and the global reaction.

For two decades now social media platforms have been part of the fabric of modern life. What started with Bebo, MySpace and Vine has now graduated to ever more sophisticated platforms...

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Guest Blogs Lorraine McGrath Guest Blogs Lorraine McGrath

The cost of doing business during a Winter Crisis

The cost of living crisis is hitting hard and escalating costs are a significant challenge for businesses across Scotland. With inflation recently hitting a 40-year high and energy costs forecast to increase again in spring, business leaders are facing serious decisions on delivering priorities.

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Life Sciences Progress

On Thursday The Scotsman will host its annual Life Sciences conference with the theme of “Growing Global”. As a global leader in the life sciences sector, Scotland has much to offer both start-ups and more established organisations. With its highly skilled workforce, world-class universities and research and development facilities, Scotland is well placed to continue to lead the way in this rapidly growing industry. 

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