The latest from Perceptive Communicators

Guest Blogs David Bunton Guest Blogs David Bunton

Why Scotland has a golden future in precision medicine 

As Chair of the Precision Medicine Scotland Innovation Centre I clearly have a vested interest, but precision medicine offers a unique opportunity to save lives, improve our economy and reduce our environmental impact. Precision medicine is the opposite of a one-size-fits-all approach to treatment, instead tailoring healthcare to the individual. This powers better treatment and diagnosis, including earlier interventions, more effective medicine development and aims to prescribe the right drug, first time.

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Guest Blogs John Forster Guest Blogs John Forster

Solar energy leading the charge for renewable energy

The rate at which we are switching from dependence on coal, gas and oil may not be fast enough to satisfy climate activists, but new analysis from the International Energy Agency (IEA), published last week shows that global investment in clean energy is now outstripping investment in fossil fuel production.

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Guest Blogs Jane Wood Guest Blogs Jane Wood

We all need to take homes to our hearts to build a better future 

Everyone should have a place to call home and as I mark my first year as Chief Executive at Homes for Scotland, I have been pondering what ‘home’ means.

The reality is that we don’t have enough homes to meet the needs of those living and working in Scotland – threatening the life chances of our young people, impacting health and education outcomes, increasing social inequality and further degrading our social and economic wellbeing.

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Guest Blogs George Buchanan Guest Blogs George Buchanan

Designing feel-good homes to suit modern and flexible needs

The UK has always had a fascination with homes, but in a post-Covid world, our connections with our homes have become even stronger. According to the Office for National Statistics, 40% of working adults are now working from home - over three times as many as pre-Covid. Homes are no longer just for living. As all encompassing hubs to live, work, play and entertain, architects have more focus than ever on designing homes to enhance lives and create places where families can grow.

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Guest Blogs Fraser Lynes Guest Blogs Fraser Lynes

Green homes will drive the reimagination of age-exclusive living

When it comes to finding the perfect home, everyone has their own list of essentials, whether that’s a home office, proximity to transport links, space for family get-togethers or a garage for bikes and other sports equipment. The dynamic of how we use our homes and how much time we spend in them has changed in recent years and developers are continually refining their house styles in order to keep pace with how we live today.

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Guest Blogs Nicola Barclay Guest Blogs Nicola Barclay

Positive discrimination is the only way address the gender pay gap

Just a couple of months ago on International Women’s Day, my Twitter feed was full of companies publicly posting support, encouragement and thanks to their female staff. I also follow the Gender Pay Gap Bot (which automatically retweets all IWD tweets along with the actual gender pay gap for that company) and the hypocrisy was clear for all to see. When you consider that the first IWD was in 1911, it’s exhausting that we are still seeing the stark disparity that remains. Over 100 years of shining a light, but clearly, there is still more to do.

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Guest Blogs Martin McKay Guest Blogs Martin McKay

Jobs and communities must be at the heart of net zero

Often we talk about the importance of achieving net zero in terms of how inaction could be disastrous for our planet. We see in the news the actions that are having impacts on our ecosystems and the imperativeness to address these. But we need to talk about the benefits this transition can bring to our communities too. More importantly, we need to deliver them.

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Guest Blogs Kirsty Morrison Guest Blogs Kirsty Morrison

Technology is Transforming Social Care in Scotland

Technology and data are not just altering the way we drive, do our jobs, and go shopping. They are also transforming social care and how we look after our loved ones.

Over the winter we saw another wave of pressure on our health services. This is made all the worse by so-called ‘bed blocking’, where patients who are ready to be discharged do not have the appropriate care in place to leave hospital.

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Guest Blogs Christoph Ackermann Guest Blogs Christoph Ackermann

How Scottish Architecture is Making its Mark on Global Design

The proud architecture of Scotland has always reflected social movements, imitated prevailing ideas and influenced design trends across the world. Today, Scottish architecture has to work even harder to provide solutions to some very complex issues that we face; using design to improve this country’s health outcomes, reduce social isolation, foster learning and social mobility, and to bolster economic regeneration.

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Importance of employee advocacy

In these tough economic times, it is vital to ensure that every penny and minute spent on marketing counts. An organisation’s success is increasingly shaped by how it’s represented online, particularly on social media. But the world of social media is constantly changing. Getting your organisation’s voice heard in the face of frequent algorithm changes, platform updates and jam-packed news feeds can be a challenge.

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Guest Blogs Guy Marsden Guest Blogs Guy Marsden

Setting the Blueprint for Green Workplaces of the Future

Scotland is rapidly approaching its net zero deadline of 2045. When these sorts of targets are set by the government they can seem so far away in the future. To organisations and businesses who are just trying to survive, they can seem irrelevant to the here and now. But in terms of investment, infrastructure, and property, 2045 is just around the corner and must be at the forefront of organisational thinking.

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Guest Blogs Perceptive Communicators Guest Blogs Perceptive Communicators

Scaling up to commercialise innovation in Scotland’s Bioeconomy

Today and tomorrow, on 15th and 16th March, biotechnologists will gather in Glasgow for this year’s Industrial Biotechnology Innovation Centre (IBioIC) Conference. Now in its ninth year, the conference is the largest industrial biotechnology event in the UK. The theme of this year’s event, ‘Resilience and the Bioeconomy', will explore what resilience means to companies working within the bioeconomy and how the bioeconomy itself can contribute to resilience in industry and society in general.

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Guest Blogs John Forster Guest Blogs John Forster

Is environmentally friendly low-cost solar energy finally taking its place in the sun?

Pulling on an extra sweater, half filling the kettle to make a cup of tea and religiously turning off the lights are just some of the adjustments we find ourselves making in the face of spiralling energy costs and global warming. With the government’s Energy Price Guarantee Scheme becoming less generous, an ending to the energy bills support scheme for households, and the introduction of the new Energy Discount Schemes for Business (EDSB), we may well collectively take a sharp intake of breath at the thought of even higher energy pricing to come.

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Guest Blogs Dr Jamie Marshall Guest Blogs Dr Jamie Marshall

Scotland can lead the way on surf research

Scotland has a rich history of academic excellence and has been the leading light in countless fields of research over the centuries. Once again, Scotland has an opportunity to lead. But this time it is far from the laboratories of Fleming or Black.

Instead, it will be on the waves of Scotland’s first, and Europe’s largest, inland surfing lagoon.

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Guest Blogs Richard Campbell Guest Blogs Richard Campbell

Bringing whisky into the 21st century

There are few things more synonymous with Scotland than whisky. It literally puts us Scots on the map. You can be in a bar in the furthermost corner of the earth, and you will see towns and villages from Speyside to Islay represented upon their shelves. It is an unashamed success story which continues to grow.

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