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The latest from Perceptive Communicators
Why it's high time for Scottish Government to take growing SMEs seriously
With over 358,000 small and medium-sized enterprises (SMEs) in Scotland, accounting for over 99 percent of all private sector firms, SMEs are crucial for the economic and social success of this country.
Coastal homes at Longniddry on the crest of a wave after award win
Award-winning developer Cruden Homes and leading social enterprise, Places for People, scooped the top ‘Development of the Year’ title at the Herald Property Awards 2023. The annual awards bring together leading property experts from across Scotland to shine a light on the most impressive projects over the past year.
Importance of diversity in construction
Many believe that our current society allows women to access all jobs and positions, and that it is inconceivable to pay a man more than a woman to do the same job. The reality is far from that; while there is an increasing number of successful women in the construction and property industries, the percentage of women in construction still only sits at 15.4%; the gender pay gap is 23%, and only 2.7% of apprentices are female, so the industry has far to go to achieve gender parity.
Reflections on going it alone
Have you ever thought about starting your own business? Maybe on a Sunday evening when the fear of work on Monday starts to seep into your bones, or after a particularly difficult week and you're offloading with friends down the pub?
Navigating the Future of Scottish House Building: Taking a New Approach
On the eve of Scottish Housing Day, it's a chance to reflect on the changing landscape of the country’s house building sector; the challenges it is currently facing and the opportunities that lie ahead.
Undoubtedly the industry has encountered a very turbulent time. In the affordable housing market, delivery is being significantly impacted by soaring inflation on build-costs with many projects deferred.
What did the government announce for the construction industry?
A briefing on the 2023 Programme for Government.
Laying the Foundations: How work experience can propel a career in Scottish housing
It's time for businesses to come together to give more young Scots a chance.
AWARDS: LOVE OR LOATHE?
Industry awards, no matter your sector, can be a bit like marmite – you either love them or hate them. As specialist communicators in life sciences, built environment and technology, we are firmly in the love camp….
Making the deep blue more green: How Scotland’s biotech industry is protecting our oceans
Our oceans are the planet’s largest ecosystem, covering 70 percent of the earth’s surface and providing food, energy and water. However, our underwater worlds are under increasing pressure, with the UN calling an “ocean emergency” last year.
The Glasgow Legacy Remains Strong
Glasgow has once again played host to a successful sporting event with a global audience. The inaugural UCI World Cycling Championships joins a long list of triumphs in recent years, with the Commonwealth Games, Euro 2020, and the European Indoor Athletics Championships all coming to our city.
Muir Group appoint former colleague Martin Smith as CEO
Family-owned Muir Group has appointed Martin Smith as their CEO. Martin joins the Fife-based company from ISG where he was Director of Operations for Major Projects.
Scots businesses can help provide comfort to cancer patients in their hour of need
Unfortunately along with thousands of people every year, I was diagnosed with cancer in 2017. My diagnosis was incurable stage 4 breast cancer. As I began the Everest-like challenge of navigating my own cancer journey, I quickly became overwhelmed not just by the diagnosis, but also in my search for information and support services.
What we can all learn from the Barbie marketing campaign
The Barbie movie has just smashed The Dark Knight’s 15-year-old box office record. Barbie’s marketing budget was colossal, but its fundamental strategies can be used by organisations of any size, even those with the smallest of budgets.
Specialist PR Agency Perceptive Communicators Adds Tech and Architecture Clients to Roster
Perceptive Communicators has added to its portfolio of innovative clients after being appointed by The Clarus Networks Group to deliver public relations support, and by George Buchanan Architects in a social media capacity.
Unleashing the potential of the construction industry
According to the Construction Skills Network, the UK needs an additional 225,000 workers to meet construction demand by 2027. Finding enough people with the right skills has been plaguing businesses large and small and ultimately holding back the industry for years. But there remains immense untapped potential in women.
Perceptive takes stride towards PRide with hat-trick of shortlists
Glasgow-based communications specialist, Perceptive Communicators, has been shortlisted in three categories for this year’s industry-renowned PRide Awards. Hosted by CIPR, the annual awards shine a light on the best PR teams and campaigns across the UK.
The path to building a thriving business
Proving your business is sustainable financially was historically always the key point when dealing with investors and trying to get your business off the ground. Of course, this still remains the most fundamental pillar of any investor's decision. But nowadays, many investors want to know that their money is going into a project that they can be proud of, and is supporting a well being economy that prioritises people and planet.
Inspirational Scottish Cancer Card founder recognised on King’s Birthday Honours List
Jen Hardy, founder of Cancer Card which supports anyone affected by cancer, has been awarded a Member of the Order of the British Empire (MBE) award in the King’s Birthday Honours List 2023. The honorary awards recognise the most inspiring achievements and service of people across the UK.
Connecting Scotland’s remote Islands: Papa Stour in Shetland switches on high speed satellite internet for the first time
One of the most remote communities anywhere in the UK, the island of Papa Stour, located off the west coast of Shetland and home to only seven permanent residents, switched on high speed internet for the first time. This landmark milestone is part of the UK Government's ‘Very Hard to Reach Premises’ programme, which aims to connect the UK’s most remote homes and businesses.
Scottish para surfer to become first ambassador for Lost Shore Surf Resort
Jade Edward, who was the youngest ever female athlete at the International Surfing Association Para World Championships in California in December, has taken on a new role as an ambassador for a new inland surfing destination, Lost Shore Surf Resort, which will open in Scotland next year.
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