The latest from Perceptive Communicators
Building Tomorrow: How Planning Can Help To Tackle Scotland's Housing Crisis
We’ve recently seen Scotland’s largest cities - Edinburgh and Glasgow - declare housing emergencies. This reflects the harsh reality across the country and there is no doubt more declarations are to follow.
Scottish tech company supports groundbreaking search for Amelia Earhart’s lost plane, revealing new sonar imagery
Scottish tech company Clarus Networks Group is playing a key role in uncovering one of the greatest mysteries in aviation history - the disappearance of Amelia Earhart. Supporting South Carolina-based marine robotics experts Deep Sea Vision on an extensive deep-water search mission, Clarus provided high speed satellite internet for the team’s search vessel, allowing them to use sophisticated search equipment in the middle of the Pacific Ocean, where fast connectivity is otherwise impossible.
It’s crunch time for businesses to cut energy costs
The climate change battle is now at a crucial point where sustainable buildings are vital, not only to ensure the long-term safety of the planet, but to help businesses and homeowners navigate surging energy costs. Unfortunately fuel poverty is becoming increasingly prevalent, business energy costs are increasingly challenging and the impact of fossil fuels on our planet is starkly evident.
Cancer Card: Bridging the Gap in Cancer Support Services
Living with incurable breast cancer has been a defining time in my life. Throughout this experience, I've come to understand the critical need for robust support systems for those affected by this devastating disease. This led me to found Cancer Card, a charity dedicated to revolutionising how we access and deliver cancer support services. While Cancer Card doesn't provide direct medical care, its impact is immeasurable and one I wish I was able to experience when I received my diagnosis six years ago.
From Space to Scottish Islands: Why it's time to embrace the satellite internet revolution
You might be surprised to learn that Scotland currently holds the title for both the fastest and slowest average broadband connection speeds in the UK. Lochwinnoch, in Renfrewshire, was found to have the fastest broadband in the UK (a whopping 409Mb average connection), whereas Halkirk, in Caithness, was found to have the slowest (just 2.8Mb). But in 2024, your internet doesn’t have to be a postcode lottery of copper versus fibre, as lightning fast broadband can now be delivered without any wires whatsoever.
Don’t get comfy - the social media landscape is changing
Five billion people will use social media globally in 2024. When it comes to the world of business, used in the right way, social media is a powerful tool that can have a huge impact on your bottom line. Cost-effective and highly measurable, the value of quality social media is plain for all to see. The smartest teams will already be planning for the year ahead…
Championing change & collaboration to tackle our climate emergency
Structural engineering remains at the forefront of progress with continued efforts to embrace material innovations and technological advancement. It is helping to combat one of the great challenges of our time - climate change. This is not just about the structure of new buildings but also about adapting existing structures to minimise impacts on the environment…
Beyond resolutions: Lessons from a leadership coach on setting goals
As we return to work and clear away the clutter of Christmas, there is something symbolic about turning the calendar from one year to the next. It is a time of renewal when we reflect back on the year just gone, what we achieved, what mistakes we made, and what we got right.
Leadership challenging but not impossible with right approach
I recently attended a business conference and heard a variety of business owners and leaders saying how challenging it is at the moment. What is interesting is it was not always about the economy or their sector being slow or there being no growth, but more about securing funding for the growth or getting enough of the right talent to make their plans happen.
The Scottish Land Fund is Helping Community Businesses to Thrive
On the Knoydart peninsula, one of the most isolated parts of Scotland, The Old Forge pub has recently reopened after refurbishment.The pub serves not just the small population that lives here, but visitors who make the seven mile crossing by boat from Mallaig or who walk for two days over hills and moorland to this remote and beautiful spot.
Family Business & Trust
Family businesses inhabit every street of our towns and cities and are prevalent in rural communities, especially in the Highlands & Islands. Their contribution, financially, socially and spiritually, and the stability those businesses create cannot be underestimated. In today’s turbulent times, they are a hidden lever as a force for good in so many ways.
Why supporting communities is not just a choice, but a responsibility
With the season of goodwill in full swing, it’s a poignant time to reflect on how important it is for businesses to embed social value at the heart of everything they do. This has certainly become a strong part of Cruden’s culture over our 80-year heritage as one of Scotland’s leading housebuilders and developers.
Communication is crucial to driving project success
Long-term regeneration projects are often made up of a consortium of multiple businesses, across several teams and dozens of people. Therefore, communication will play a central role in managing reputations, maintaining relationships and achieving collective goals.
Scotland facing housing crisis
Earlier this month Scotland’s homebuilding industry gathered for the annual Homes for Scotland conference in Edinburgh, a city in the grips of a housing emergency.
The homebuilding industry makes a critical economic and social contribution through investment, employment, community financial support and, of course, the homes provided, both for private purchase and social housing…
Scotland’s people deserve better on housing
Last week, Homes for Scotland held its annual conference in our great capital city, less than a fortnight after City of Edinburgh Council declared a housing emergency. Sadly, this reflects the unfortunate reality across the country. I believe that Scotland’s people deserve so much better and it’s time to stop going round in circles on what is the foundation of our society.
Building a Stronger Scotland Through Education
In an ever-changing world, one constant remains - the power of education. It is the foundation upon which the future of our nation is built, shaping not just the individuals who engage with it, but also the very fabric of our society.
Empowering Women in Science: A Call to Action on World Science Day
This week celebrates World Science Day on 10 November. Working with many science clients, this is a sector close to our hearts. This date gives a chance to celebrate the incredible advancements in science, including Scotland’s achievements and ambitions in precision medicine.
Industry Leader Ed Monaghan appointed as Perceptive Communicators Non-Executive Director
We’re thrilled to appoint industry leader Ed Monaghan as non-executive director of Perceptive Communicators with immediate effect. As the leading communications consultancy for the built environment in Scotland, we’re delighted to bring Ed on board with a wealth of industry knowledge and experience.
People will always need a place to call home
Housing, for most of us, is one of the very few constants in our lives. Our home plays host to some of the happiest moments in our lives, provides us with fundamental security and is the key to improving life opportunities. It is somewhere we should be able to feel safe, warm and part of a community.
First Look at Destination Making Big Waves in Scotland
New pictures give a first look at the world’s first inland surfing resort in Edinburgh. Lost Shore Surf Resort will be Scotland’s newest premier tourism and leisure destination. Complete with luxury lodges, premium accommodation pods, restaurants, spa and shopping, it is set within a 60 acre country park and will open in September 2024.
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