The latest from Perceptive Communicators

Perceptive Blogs Lesley Ferguson Perceptive Blogs Lesley Ferguson

Why Long-Term Client Loyalty Delivers Success in a Short-Term World

In a business environment that feels increasingly unpredictable, relationships grounded in long-term thinking and shared trust are more important than ever. From global supply chain disruptions to interest rate speculation and shifting consumer behaviour, companies are facing pressure to adapt quickly while still achieving growth and other priority goals. In this landscape, the need for clear, consistent and strategic communication is growing, but so too is the need to access experts who can solve the problems of the moment whilst enabling a business to stay on track.

At Perceptive Communicators, we’ve always believed that lasting client relationships are built on more than delivering to a brief. Our approach was recognised at the CIPR Excellence Awards in two categories this year, including Best Long-Term Client Care. This highlights the need for businesses to have expert support that will deliver insight-led, impact-focused communications, rooted in commercial understanding.

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Perceptive Blogs Mike Christoforou Perceptive Blogs Mike Christoforou

Don’t get comfy - the social media landscape is changing

Five billion people will use social media globally in 2024. When it comes to the world of business, used in the right way, social media is a powerful tool that can have a huge impact on your bottom line. Cost-effective and highly measurable, the value of quality social media is plain for all to see. The smartest teams will already be planning for the year ahead…

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Importance of clear goals and measures   

Many business leaders are in planning mode at the moment, determining organisational goals and making plans to achieve these.  Marketing and communications can play a vital role, but only if properly aligned with these goals and performance is carefully monitored, so it’s clear what’s working. Often organisations rush into activity without being clear on how this supports their organisational goals or how they will measure success. This leads to resources being wasted and potential impact lost. 

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Social Media: What does 2023 have in store?

In the last few weeks, the ever-changing nature of the social media landscape has been brought into sharper focus after Elon Musk’s buyout of Twitter and the global reaction.

For two decades now social media platforms have been part of the fabric of modern life. What started with Bebo, MySpace and Vine has now graduated to ever more sophisticated platforms...

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News Perceptive Communicators News Perceptive Communicators

Communications consultancy Perceptive Communicators scoops third award of the year

Glasgow-based communications consultancy Perceptive Communicators has won its third award this year, Managing Director of the Year at The Scottish Women’s Awards in Glasgow. This follows recognition as Property Team of the Year at The Herald Property Awards in September and Associate Member of the Year at the Homes for Scotland awards in May.

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News Julie Moulsdale News Julie Moulsdale

Communications consultancy offers free support to charities to tackle communications challenges

Perceptive Communicators, the multi-award-winning Glasgow-based communications and PR agency, is launching their charity support campaign, Improving Lives today to help charities to raise awareness of their vital work. Launched on International Day of Charity, the Improving Lives campaign will give Scottish charities the opportunity to access ten days of free expert support from the Perceptive team to overcome various communications challenges in the next 12 months.

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