The latest from Perceptive Communicators

Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Social Media: What does 2023 have in store?

In the last few weeks, the ever-changing nature of the social media landscape has been brought into sharper focus after Elon Musk’s buyout of Twitter and the global reaction.

For two decades now social media platforms have been part of the fabric of modern life. What started with Bebo, MySpace and Vine has now graduated to ever more sophisticated platforms...

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Guest Blogs Lorraine McGrath Guest Blogs Lorraine McGrath

The cost of doing business during a Winter Crisis

The cost of living crisis is hitting hard and escalating costs are a significant challenge for businesses across Scotland. With inflation recently hitting a 40-year high and energy costs forecast to increase again in spring, business leaders are facing serious decisions on delivering priorities.

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Life Sciences Progress

On Thursday The Scotsman will host its annual Life Sciences conference with the theme of “Growing Global”. As a global leader in the life sciences sector, Scotland has much to offer both start-ups and more established organisations. With its highly skilled workforce, world-class universities and research and development facilities, Scotland is well placed to continue to lead the way in this rapidly growing industry. 

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Guest Blogs Andy Hadden Guest Blogs Andy Hadden

ESG helps create robust businesses that can deliver not for profit goals

The only thing I love more than being on a surfboard is taking the opportunity to be an ambassador for the sport’s development in Scotland. My recent ambassadorial trip to California to speak at the International Surf Therapy Organisation’s conference on mental health was one of my best experiences of being able to showcase Scotland to the world.

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News Perceptive Communicators News Perceptive Communicators

Communications consultancy Perceptive Communicators scoops third award of the year

Glasgow-based communications consultancy Perceptive Communicators has won its third award this year, Managing Director of the Year at The Scottish Women’s Awards in Glasgow. This follows recognition as Property Team of the Year at The Herald Property Awards in September and Associate Member of the Year at the Homes for Scotland awards in May.

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Guest Blogs Julie Snell Guest Blogs Julie Snell

Future gazing following Connected Britain and Digital Scotland

The eyes of the world watched as the combination of centuries of tradition and ceremony combined to celebrate the life of Queen Elizabeth and lay her to rest. 

It’s impressive that the world-first for live TV news using shared radio spectrum was made possible by an innovative private network, designed and deployed by experts from the software-defined radio (StrathSDR) team, one of The Scotland 5G Centre’s funded projects, and part of the University of Strathclyde. 

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Guest Blogs Lorraine McGrath Guest Blogs Lorraine McGrath

World Homeless Day & World Mental Health Awareness Day

This week marks world homelessness and world mental health day. These two issues are inextricably linked. People experiencing, or at risk of, homelessness suffer from incredible stress and have very often experienced significant trauma in their lives. As Chief Executive of Simon Community Scotland, our country’s largest provider of homelessness support services, I am very aware of this; in fact we see very few people accessing our services who do not also have significant and long term mental health problems.

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Guest Blogs Nicola Barclay Guest Blogs Nicola Barclay

Challenges of Leadership

Every day it feels like there’s another article about the challenges for both employers and employees as they navigate the sensitivities of hybrid working alongside the risks of quiet quitting in the workplace. The rumblings of disquiet are set against the backdrop of unemployment rates at their lowest since 1974, as well as a record number of workers dropping out of the jobs market altogether.

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Guest Blogs Jane Wood Guest Blogs Jane Wood

We must challenge housebuilding myths if we want more homes and to boost the Scottish economy

Homes for Scotland’s annual conference takes place tomorrow. While it will be our organisation’s tenth meeting, it will be my first. As the new chief executive, I realise how privileged I am to be representing a sector which has such an important role to play in Scotland’s social wellbeing, economic success and transition to net zero. Only three months into my tenure, I am already inspired by the passion, determination and resilience of those in the sector.

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News Julie Moulsdale News Julie Moulsdale

Communications consultancy offers free support to charities to tackle communications challenges

Perceptive Communicators, the multi-award-winning Glasgow-based communications and PR agency, is launching their charity support campaign, Improving Lives today to help charities to raise awareness of their vital work. Launched on International Day of Charity, the Improving Lives campaign will give Scottish charities the opportunity to access ten days of free expert support from the Perceptive team to overcome various communications challenges in the next 12 months.

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Guest Blogs John Forster Guest Blogs John Forster

Energy crisis will only worsen unless we offer a balanced smart transition where consumers decide their own energy future

Energy prices skyrocketing, rising inflation rates and a potential year-long recession, the immediate economic picture for the UK looks bleak.

With more bad news appearing on our TV screens and front pages every day, consumers and business owners are desperately trying to plan for a difficult few years ahead.

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Guest Blogs Bruce Kennedy Guest Blogs Bruce Kennedy

Bringing life to the desert with biophilic design

When visitors cross the threshold of Heriot Watt’s new university campus in Dubai, they leave behind the searing heat of the desert for climate-controlled comfort, where diffused lighting offers relief from the harsh glare of the sun.

In such an extreme environment, where summer temperatures can reach 50C, this alone would create a sense of ease, but it is just the first in a series of subtle features and carefully considered themes that run like a green thread through every level of the campus.

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