The latest from Perceptive Communicators
What did the government announce for the construction industry?
A briefing on the 2023 Programme for Government.
Laying the Foundations: How work experience can propel a career in Scottish housing
It's time for businesses to come together to give more young Scots a chance.
AWARDS: LOVE OR LOATHE?
Industry awards, no matter your sector, can be a bit like marmite – you either love them or hate them. As specialist communicators in life sciences, built environment and technology, we are firmly in the love camp….
Making the deep blue more green: How Scotland’s biotech industry is protecting our oceans
Our oceans are the planet’s largest ecosystem, covering 70 percent of the earth’s surface and providing food, energy and water. However, our underwater worlds are under increasing pressure, with the UN calling an “ocean emergency” last year.
The Glasgow Legacy Remains Strong
Glasgow has once again played host to a successful sporting event with a global audience. The inaugural UCI World Cycling Championships joins a long list of triumphs in recent years, with the Commonwealth Games, Euro 2020, and the European Indoor Athletics Championships all coming to our city.
Muir Group appoint former colleague Martin Smith as CEO
Family-owned Muir Group has appointed Martin Smith as their CEO. Martin joins the Fife-based company from ISG where he was Director of Operations for Major Projects.
Scots businesses can help provide comfort to cancer patients in their hour of need
Unfortunately along with thousands of people every year, I was diagnosed with cancer in 2017. My diagnosis was incurable stage 4 breast cancer. As I began the Everest-like challenge of navigating my own cancer journey, I quickly became overwhelmed not just by the diagnosis, but also in my search for information and support services.
What we can all learn from the Barbie marketing campaign
The Barbie movie has just smashed The Dark Knight’s 15-year-old box office record. Barbie’s marketing budget was colossal, but its fundamental strategies can be used by organisations of any size, even those with the smallest of budgets.
Specialist PR Agency Perceptive Communicators Adds Tech and Architecture Clients to Roster
Perceptive Communicators has added to its portfolio of innovative clients after being appointed by The Clarus Networks Group to deliver public relations support, and by George Buchanan Architects in a social media capacity.
Unleashing the potential of the construction industry
According to the Construction Skills Network, the UK needs an additional 225,000 workers to meet construction demand by 2027. Finding enough people with the right skills has been plaguing businesses large and small and ultimately holding back the industry for years. But there remains immense untapped potential in women.
Perceptive takes stride towards PRide with hat-trick of shortlists
Glasgow-based communications specialist, Perceptive Communicators, has been shortlisted in three categories for this year’s industry-renowned PRide Awards. Hosted by CIPR, the annual awards shine a light on the best PR teams and campaigns across the UK.
The path to building a thriving business
Proving your business is sustainable financially was historically always the key point when dealing with investors and trying to get your business off the ground. Of course, this still remains the most fundamental pillar of any investor's decision. But nowadays, many investors want to know that their money is going into a project that they can be proud of, and is supporting a well being economy that prioritises people and planet.
Inspirational Scottish Cancer Card founder recognised on King’s Birthday Honours List
Jen Hardy, founder of Cancer Card which supports anyone affected by cancer, has been awarded a Member of the Order of the British Empire (MBE) award in the King’s Birthday Honours List 2023. The honorary awards recognise the most inspiring achievements and service of people across the UK.
Connecting Scotland’s remote Islands: Papa Stour in Shetland switches on high speed satellite internet for the first time
One of the most remote communities anywhere in the UK, the island of Papa Stour, located off the west coast of Shetland and home to only seven permanent residents, switched on high speed internet for the first time. This landmark milestone is part of the UK Government's ‘Very Hard to Reach Premises’ programme, which aims to connect the UK’s most remote homes and businesses.
Scottish para surfer to become first ambassador for Lost Shore Surf Resort
Jade Edward, who was the youngest ever female athlete at the International Surfing Association Para World Championships in California in December, has taken on a new role as an ambassador for a new inland surfing destination, Lost Shore Surf Resort, which will open in Scotland next year.
Diversity bolsters engineering strength
As managing director at a civil, structural and engineering consultancy, I often get asked whether a career in engineering is a good choice, and in particular for women.
As a new cohort of engineering graduates enter the workplace, I thought it would be interesting to conduct a short survey of my female colleagues to get their take on what it’s like to be in engineering.
At Will Rudd, women are excelling at all levels of the business…
Fast Satellite Connectivity Is Fuelling Scotland's Energy Revolution
Renewables by far dominate electricity generation in Scotland, with our output quadrupling since 2007, and renewables now representing 27,000 jobs. However, there is still work to be done, and the sector needs support to complete the transition in all areas, including renewable heat sources and transport.
Let’s get together
Christoph Ackermann, Architect and Principal at BDP explains why our workplace environments must adapt quicker, following a shift in post-pandemic working patterns.
Helping change lives is what keeps me going
Being diagnosed with incurable cancer in 2017 was a devastating blow for me and my family. Back then, I did not even think I would still be alive in 2023, never mind being honoured with an MBE in the King’s Birthday Honours List.
Cross Party Groups Opportunity
As a female founder, it was a welcome opportunity to be a panellist at an event at the Scottish Parliament encouraging the diversity of contributions at Holyrood. Organised by Women's Enterprise Scotland and the Institute of Directors is event is part of a wider mission to ensure all voices are heard at the Scottish Parliament, including at Cross Party Groups (CPGs).
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